Back to results
US 11,601,727 B2Granted
Interactive advertising system
AssigneeWinview, Inc.
InventorsDavid B. Lockton, Kathy Austin Lockton
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing an interactive advertising system and components thereof.
Claims18
A system comprising:
- one or more computers programmed to perform operations comprising:
- maintaining a database of registered members, the database identifying a mobile interactive device for each of a plurality of members;
- providing to each of the plurality of members for each member's mobile respective interactive device client application software to run on the mobile interactive device, the client application software configured to receive alert messages and generate tones on the mobile interactive device;
- maintaining a schedule of upcoming broadcast events;
- determining from the database of registered members that a first broadcast event of a first type is of interest to a first member in the plurality of members, where the first broadcast event is scheduled to occur within a first predetermined time, and the first member has a first mobile interactive device;
- sending a first alert message to the first mobile interactive device, wherein in response to the first alert message, the client application software running on the first mobile interactive device generates a first tone on the first mobile interactive device, the first tone being selected to notify the first member that a broadcast event of the first type is scheduled to occur within the first predetermined time;
- receiving advertisement interaction data and metadata for an advertisement related to the first broadcast event based on real-time interaction between the first mobile interactive device and the one or more computers as the first broadcast event is being broadcast;
- and
- determining a time to send trigger data causing display of the advertisement, wherein the time is determined using extracted data from the first broadcast event, grouping information based on a received code, and geographic information.
6 more elements
A method comprising:
- maintaining a database of registered members on one or more computers programmed to perform operations, the database identifying a mobile interactive device for each of a plurality of members;
- providing to each of the plurality of members for each member's mobile respective interactive device client application software to run on the mobile interactive device, the client application software configured to receive alert messages and generate tones on the mobile interactive device;
- maintaining a schedule of upcoming broadcast events;
- determining from the database of registered members that a first broadcast event of a first type is of interest to a first member in the plurality of members, where the first broadcast event is scheduled to occur within a first predetermined time, and the first member has a first mobile interactive device;
- sending a first alert message to the first mobile interactive device, wherein in response to the first alert message, the client application software running on the first mobile interactive device generates a first tone on the first mobile interactive device, the first tone being selected to notify the first member that a broadcast event of the first type is scheduled to occur within the first predetermined time;
- receiving advertisement interaction data and metadata for an advertisement related to the first broadcast event based on real-time interaction between the first mobile interactive device and the one or more computers as the first broadcast event is being broadcast, wherein the metadata includes broadcast market data defining a broadcast market for the advertisement;
- and
- determining a time to send trigger data causing display of the advertisement, wherein the time is determined using extracted data from the first broadcast event and grouping information based on a received code, wherein the advertisement is based on a proximity of a user to a retail location.
5 more elements
Dependencies are inferred from the claim text.