Interactive video dynamic adaptation and user profiling

A system comprising:

• at least one memory for storing computer-executable instructions;
• and
• at least one processor for executing the instructions stored on the memory, wherein execution of the instructions programs the at least one processor to perform operations comprising:
• receiving a first video tree representing a first interactive video, the first video tree defining a plurality of branches in the first interactive video, each branch comprising one or more video segments;
• tracking information comprising at least one of (i) content of video segments played during presentation of the first interactive video and (ii) decisions of a user made during the presentation of the first interactive video, the decisions being associated with a plurality of branching points in the first interactive video;
• generating a profile for the user based at least in part on the tracked information, wherein the profile comprises a plurality of measured attributes having respective values relating to the user, wherein a first one of the measured attributes is a characteristic attribute defining a characteristic of the user, wherein a second one of the measured attributes is a mood-emotion attribute defining a mood or emotional state of the user, and wherein tracking the information comprises determining a value of a particular one of the measured attributes at a plurality of different times during presentation of the first interactive video, the plurality of different times comprising times during presentation of content of different video segments in the first interactive video and/or times of the user making decisions at different branching points in the first interactive video;
• receiving a second video tree representing a second interactive video, the second video tree defining a plurality of branches in the second interactive video, each branch comprising one or more video segments;
• and
• dynamically modifying presentation of the second interactive video based at least in part on the profile, wherein dynamically modifying presentation of the second interactive video comprises:
• identifying a branching point in the second video tree, wherein a plurality of branches source from the identified branching point, wherein each branch sourcing from the identified branching point has an associated logic statement corresponding to a plurality of conditions associated with the one or more video segments of the branch, wherein the logic statement for each branch includes at least two thresholds that determine whether at least two different measured attributes satisfy the plurality of conditions;
• evaluating, for each branch sourcing from the identified branching point, whether the plurality of conditions of the logic statement associated with the one or more video segments of the branch are satisfied by comparing the at least two thresholds to the respective values of the at least two different measured attributes relating to the user prior to selecting the one or more video segments of the branch for presentation to the user;
• selecting a subset of the branches sourcing from the identified branching point, wherein a branch is selected for inclusion in the subset based on the plurality of conditions of the logic statement associated with the one or more video segments of the branch being satisfied by the respective values of the at least two different measured attributes relating to the user;
• and
• during presentation of the second interactive video, upon the user reaching the identified branching point, providing to the user one or more options that correspond with the selected subset of branches, and not providing to the user options that correspond with branches sourcing from the identified branching point that are not included in the selected subset of branches.

A computer-implemented method comprising:

• receiving a video tree representing an interactive video, the video tree defining a plurality of branches in the interactive video, each branch comprising one or more video segments;
• tracking information comprising at least one of (i) content of video segments played during presentation of the interactive video and/or videos previously played to a user and (ii) decisions of the user made during the presentation of the interactive video and/or the videos previously played to the user;
• generating a profile for the user based at least in part on the tracked information, wherein the profile comprises one or more measured attributes having respective values relating to the user, wherein a first one of the measured attributes is a mood-emotion attribute defining a mood or emotional state of the user, wherein a second one of the measured attributes is a characteristic attribute defining a characteristic of the user, and wherein the mood-emotion attribute comprises a plurality of predetermined ranges of values, each range of values defining a different level of a single mood or emotional state associated with the first measured attribute, and wherein generating the profile comprises:
• identifying the occurrence of at least one of (i) played video content associated with a particular mood or emotional state and (ii) a decision of the user made within an interactive video and associated with the particular mood or emotional state;
• and
• dynamically modifying the presentation of the interactive video upon determining that a mood or emotional state event has occurred based at least in part on the measured attributes in the user profile, wherein determining that a mood or emotional state event has occurred comprises determining that a value of the mood-emotion attribute falls within a particular one of the predetermined ranges of values, and wherein dynamically modifying the presentation further comprises:
• identifying a branching point in the video tree, wherein a plurality of branches source from the identified branching point, wherein each branch sourcing from the identified branching point has an associated logic statement corresponding to a plurality of conditions associated with the one or more video segments of the branch, wherein the logic statement for each branch includes at least two thresholds that determine whether at least two different measured attributes satisfy the plurality of conditions;
• evaluating, for each branch sourcing from the identified branching point, whether the plurality of conditions of the logic statement associated with the one or more video segments of the branch are satisfied by comparing the at least two thresholds to the respective values of the at least two different measured attributes relating to the user prior to selecting the one or more video segments of the branch for presentation to the user;
• selecting a subset of the branches sourcing from the identified branching point, wherein a branch is selected for inclusion in the subset based on the plurality of conditions of the logic statement associated with the one or more video segments of the branch being satisfied by the respective values of the at least two different measured attributes relating to the user;
• and
• during presentation of the interactive video, upon the user reaching the identified branching point, providing to the user one or more options that correspond with the selected subset of branches, and not providing to the user options that correspond with branches sourcing from the identified branching point that are not included in the selected subset of branches.