Systems and methods for optimized delivery of targeted media

A system for recommending electronic media placement for multiple content providers, the system comprising:

• a server providing impression opportunity information for a respective identified electronic media aired in each media slot among a plurality of media slots over a network, the impression opportunity information including viewing data of a plurality of viewing persons viewing the electronic media;
• and
• an advertising targeting controller configured to:
• calculate a cost ratio for each impression opportunity among a plurality of impression opportunities as a cost per targeted impression divided by a calculated first relevance of each targeted viewer among a plurality of targeted viewers for the respective impression opportunity;
• calculate a second relevance of a targeted viewer associated with the respective impression opportunity;
• and
• generate recommendations for a selected impression opportunity among the plurality of impression opportunities based on the calculated first relevance of each targeted viewer, the calculated second relevance of the associated targeted viewer, and the calculated cost ratio.

A non-transitory computer readable medium storing a program causing a computer to execute a method of recommending television ad placement for multiple advertisers, the method comprising:

• calculating, by a processor, a cost ratio for each impression opportunity among a plurality of impression opportunities as a cost per targeted impression divided by a calculated first relevance of each targeted viewer among a plurality of targeted viewers for the respective impression opportunity;
• calculating, by the processor, a second relevance of a targeted viewer associated with the respective impression opportunity;
• calculating, by the processor, a second relevance of a targeted viewer associated with the respective impression opportunity;
• and
• generating, by the processor, recommendations for a selected impression opportunity among the plurality of impression opportunities based on the calculated first relevance of each targeted viewer, the calculated second relevance of the associated targeted viewer, and the calculated cost ratio.