System for addressing on-demand TV program content on TV services platform of a digital TV services provider

A subscriber device providing video content to be viewed by a subscriber of a video-on-demand system the subscriber device comprising:

• at least one processor;
• and
• device memory operatively connected to the at least one processor including processor-readable instructions that when executed perform the steps of:
• i. obtaining from a digital television service provider system via a broadband connection, interactive electronic program guide information, the interactive electronic program guide information including:
• a. category information including first category information,
• b. subcategory information including first subcategory information, and
• c. title information including first title information of a first title;
• wherein the first category information, the first subcategory information, and the first title information are each associated with first video content and were uploaded to a Web-based content management system by a content provider device associated with a video content provider of the first video content and tagged to a separately uploaded associated first video content file of the first video content in a digital video format,
• wherein the first video content was transmitted from the Web-based content management system to the digital television service provider system, and
• wherein the first category information, the first subcategory information, and the first title information specify a respective hierarchical location of the first title information within an interactive electronic program guide;
• ii. presenting to the subscriber, via a display associated with the subscriber device, the interactive electronic program guide as a templatized video-on-demand display, which uses at least one display template to which the subscriber device has access, to enable the subscriber using the subscriber device to navigate in a drill-down manner, through a plurality of titles in order to locate and select the first title of the plurality of titles whose associated video content is desired for viewing on demand via the subscriber device,
• wherein the templatized video-on-demand display is generated by the subscriber device including at least the following layers:
• a. a first layer comprising a background screen to provide at least one of a basic color, logo, or graphical theme to display;
• b. a second layer layered on the first layer comprising one or more reserved areas that are reserved for displaying content provided by a different layer;
• and
• c. a third layer layered on the second layer comprising reserved area content generated using interactive electronic program guide data received in real time by the subscriber device, to be displayed in the one or more reserved areas, wherein the reserved area comprises at least one of text, an image, video content, a navigation link, and a button, and
• wherein the subscriber navigates in a drill-down manner from a first level of a hierarchical structure to a second level of the hierarchical structure of the interactive electronic program guide to locate and select the first title.