Methods and systems for providing rich interactive communication services on an electronic device

A method for providing at least one rich interactive communication service on an electronic device, the method comprising:

• receiving, by the electronic device, at least one communication service and a notification of the at least one communication service from at least one server and providing the at least one communication service;
• identifying, by the electronic device, at least one unique identifier from the notification, the at least one unique identifier indicating that the corresponding at least one communication service is associated with at least one rich media including an actionable service for a user experience while providing the at least one communication service;
• determining, by the electronic device, that the identified unique identifier matches one of a plurality of unique identifiers maintained in the electronic device;
• in response to determining that the identified unique identifier matches the one of the plurality of unique identifiers, identifying, based on the identified unique identifier, an address of at least one communication server which has the at least one rich media, and sending, by the electronic device to the at least one communication server, a request for the at least one rich media of the at least one communication service based on the address, the request including the identified unique identifier;
• receiving, by the electronic device, the at least one rich media of the at least one communication service from the at least one communication server, responding to the request;
• and
• displaying, by the electronic device, the least one rich media while providing the at least one communication service.