Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments

A tangible non-transitory computer readable storage media loaded with program instructions, compatible with SCTE-130 systems, that, when executed on one or more processors, are configurable for delivering and closing out viewership priced spots in zoned cable delivery of linear TV, including:

• a campaign management delegate system assembling from a cable provider system past measured viewership data within a cable delivery zone for a linear TV spot, in a linear TV program, by aggregating records in a cable delivery zone log and augmenting at least selected portions of the aggregated logs with demographic data for viewers or households identified in the delivery zone logs;
• the campaign management delegate system running an automated auction for advertising in the linear TV spot, at a time of five minutes or less before airtime for the linear TV spot,
• including announcing the linear TV spot via an Ad Decision Service (ADS), providing the past measured viewership data augmented with the demographic data, and setting a deadline for bidding, wherein bids are accepted for a rate that will be applied to measured viewership during the linear TV spot;
• the campaign management delegate system accepting bids from ad provider systems via an Ad Management Service (ADM) or other bidding component and selecting a winning bid for the linear TV spot;
• the campaign management delegate system provisioning an ad corresponding to the winning bid for a cable system operator to deliver to the cable delivery zone, after selecting the winning bid and before the airtime for the linear TV spot;
• after airing of the ad by the cable provider system, accessing the cable delivery zone logs collected by the cable system operator from consumer premises equipment corresponding to the linear TV spot;
• the campaign management delegate system processing the logs within ten minutes of receiving the logs for the linear TV spot, calculating current measured viewership during the linear TV spot, and calculating an extended price for the linear TV spot, based on the measured viewership during the linear TV spot and the rate for the winning bid;
• and
• reporting to a winning bidder the extended price, within six hours of the airing of the ad.