Managing allocation of inventory mix utilizing an optimization framework

A method, comprising:

• in a media management system that handles a plurality of agreement information:
• receive, via an input terminal, at least one of input parameters for each of the plurality of agreement information that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type of a plurality of inventory utilization types;
• determine reserve inventory units required for each of a plurality of promotional campaigns that corresponds to a promotion inventory utilization type of the plurality of inventory utilization types for a specified upcoming time-frame based on historical data of an amount of inventory units utilized previously under the promotion inventory utilization type for the specified upcoming time-frame;
• allocate inventory units from a defined amount of inventory units among each inventory utilization type of the plurality of inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame,
• wherein the inventory units are allocated based on the at least one of input parameters,
• wherein an initial allocation of inventory units for the promotion inventory utilization type is done based on the determined reserve inventory units, and
• wherein each inventory utilization type of the plurality of inventory utilization types indicates different types of consumption of different portions of the defined amount of inventory units in a defined time frame;
• determine a forecast of a demand value for an estimate of the inventory units for an upcoming specified duration of the one or more specified durations;
• determine remaining inventory units based on previously allocated inventory units, wherein an incremental value of revenue from each inventory utilization type of the plurality of inventory utilization types is optimized and at least ratings for the previously allocated inventory units assigned to the promotion inventory utilization type is increased, and
• wherein the previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type of the plurality of inventory utilization types based on a difference in the forecasted demand value of the estimated inventory units for the upcoming specified duration and an actual value of the inventory units for a current duration;
• and
• communicate, via a network, a schedule of at least one channel based on the remaining inventory units and each inventory utilization type of the plurality of inventory utilization types to at least one user device.

A non-transitory computer-readable medium having stored thereon, computer-implemented instructions for causing at least one processor to execute operations, comprising:

• in a media management system that handles a plurality of agreement information:
• receive, via an input terminal, at least one of input parameters for each of the plurality of agreement information that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type of a plurality of inventory utilization types;
• determine reserve inventory units required for each of a plurality of promotional campaigns that corresponds to a promotion inventory utilization type of the plurality of inventory utilization types for a specified upcoming time-frame based on historical data of an amount of inventory units utilized previously under the promotion inventory utilization type for the specified upcoming time-frame;
• allocate inventory units from a defined amount of inventory units among each inventory utilization type of the plurality of inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame,
• wherein the inventory units are allocated based on the at least one of input parameters, wherein an initial allocation of inventory units for the promotion inventory utilization type is done based on the determined reserve inventory units, and
• wherein each inventory utilization type of the plurality of inventory utilization types indicates different types of consumption of different portions of the defined amount of inventory units in a defined time frame;
• determine a forecast of a demand value for an estimate of the inventory units for an upcoming specified duration of the one or more specified durations;
• determine remaining inventory units based on previously allocated inventory units, wherein an incremental value of revenue from each inventory utilization type of the plurality of inventory utilization types is optimized and at least ratings for the previously allocated inventory units assigned to the promotion inventory utilization type is increased, and
• wherein the previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type of the plurality of inventory utilization types based on a difference in the forecasted demand value of the estimated inventory units for the upcoming specified duration and an actual value of the inventory units for a current duration;
• and
• communicate, via a network, a schedule of at least one channel based on the remaining inventory units and each inventory utilization type of the plurality of inventory utilization types to at least one user device.