Loyalty program system, apparatus, and media

One or more non-transitory computer-readable media comprising instructions, that in response to being executed, result in a point-of-sale (POS) terminal:

• transmitting, from the POS terminal to one or more servers, information regarding a purchase of an item by a member of a loyalty program, wherein:
• the purchase of the item is associated with a first department of a store having a plurality of departments;
• the information transmitted from the POS terminal comprises a product code read by one or more devices of the POS terminal from the item and a code read by the one or more devices of the POS terminal from a physical item associated with the member of the loyalty program;
• the product code identifies the item;
• and
• the code is representative of a membership identifier assigned to the member of the loyalty program;
• receiving, with the POS terminal from the one or more servers, an indication of earned loyalty points of the member updated in a plurality of point categories based on a quantity of loyalty points that were earned in each of the plurality of point categories due to the information regarding the purchase of the item triggering an earn offer that favors the first department of the store over other departments of the store.

A system for implementing a loyalty program, the system comprising:

• one or more loyalty program management (LPM) servers, wherein the one or more LPM servers include at least one database configured to store loyalty points earned by a plurality of members in the loyalty program;
• and
• a point-of-sale (POS) terminal comprises one or more readers configured to read from an item a product code that identifies the item and read from a physical item a code that identifies a member of the plurality of members;
• wherein the POS terminal is configured to transmit to the one or more LPM servers information regarding a purchase of an item by the member of the loyalty program;
• wherein the information regarding the purchase comprises the product code that identifies the item and the code that is representative of the member;
• wherein the purchase of the item is associated with a first department of a store having a plurality of departments;
• and
• wherein the one or more LPM servers are configured to:
• identify, based on the information received from the POS terminal, an earn offer that applies to the purchase of the item, wherein the earn offer favors the first department of the store over other departments of the store;
• and
• update the database with earned loyalty points of the member in a plurality of point categories based on a quantity of loyalty points that were earned in each of the plurality of point categories due to the purchase of the item.