System providing self-service access to locked merchandise

A system for maximizing sales and minimizing theft in a retail environment, the system comprising:

• (a) providing a merchandise display comprising locked merchandise, wherein the merchandise display can allow or restrict access to the locked merchandise;
• (b) providing a means of uniquely identifying an individual attempting to access the locked merchandise;
• (c) measuring a set of behaviors of the individual during a time when the individual is in proximity of or interacting with the merchandise display;
• and
• (d) assessing whether the set of behaviors of the individual are suspicious or not relative to a set of suspicious event thresholds, wherein the merchandise display is a retail showcase having at least one door allowing access to the merchandise inside, further wherein the merchandise display contains a locking mechanism consists of at least one from the group consisting of magnetic locks, solenoid locks, electronic locks, or any locking mechanism which can be externally triggered to lock and unlock.