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US 11,596,872 B2Granted
Automated player sponsorship system
AssigneeElectronic Arts Inc.
InventorsJijnes Jashbhai Patel, Daniel Valentine Gibson, Kenneth Alan Moss
Life of this patent
Estimating the term…
Abstract
Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.
Claims20
A sponsor matching system comprising:
- one or more data stores configured to store computer-executable instructions;
- a network interface configured to communicate over a network;
- and
- one or more physical computer processors in communication with the one or more data stores, wherein the computer-executable instructions, when executed, configure the one or more physical computer processors to:
- execute an instance of an online game during runtime of a gameplay session, wherein the execution of the instance of the online game includes performing operations in the instance in response to commands received over the network via the network interface and from a player computing systems;
- generate game state information that is transmitted to the player computing systems over the network via the network interface, wherein the game state information facilitates presentation of a virtual environment of the online game to players via the player computing systems;
- receive, via the network interface from the player computing systems, player data;
- receive, via the network interface from a first sponsor, a sponsorship request that includes sponsorship criteria;
- apply a sponsorship and player matching model to the player data based at least in part on the sponsorship criteria, wherein the sponsorship and player matching model identifies a first subset of players that satisfies the sponsorship criteria;
- select a first player of the first subset of players to receive sponsorship data corresponding to sponsorship of the first player by the first sponsor, wherein the sponsorship data includes virtual sponsorship content identifying the first sponsor;
- receive, via the network interface from the player computing systems, a first indication of a selection of the first sponsor and the virtual sponsorship content;
- and
- transmit, via the network interface, updated sponsorship data to a first player computing system associated with the first player, wherein the updated sponsorship data is based at least in part on the first indication such that the instance of the online game is rendered with the virtual sponsorship content within the virtual environment during runtime of the gameplay session.
10 more elements
A computer implemented method comprising:
- by one or more physical computer processors in communication with the one or more data stores,
- executing an instance of an online game during runtime of a gameplay session, wherein the execution of the instance of the online game includes performing operations in the instance in response to commands received from a player computing systems;
- generating game state information that is transmitted to the player computing systems, wherein the game state information facilitates presentation of a virtual environment of the online game to players via the player computing systems;
- receiving, from the player computing systems, player data;
- receiving, from a first sponsor, a sponsorship request that includes sponsorship criteria;
- applying a sponsorship and player matching model to the player data based at least in part on the sponsorship criteria, wherein the sponsorship and player matching model identifies a first subset of players that satisfies the sponsorship criteria;
- selecting a first player of the first subset of players to receive sponsorship data corresponding to sponsorship of the first player by the first sponsor, wherein the sponsorship data includes virtual sponsorship content identifying the first sponsor;
- receiving, via the network interface from the player computing systems, a first indication of a selection of the first sponsor and the virtual sponsorship content;
- and
- transmitting, via the network interface, updated sponsorship data to a first player computing system associated with the first player, wherein the updated sponsorship data is based at least in part on the first indication such that the instance of the online game is rendered with the virtual sponsorship content within the virtual environment during runtime of the gameplay session.
7 more elements
Dependencies are inferred from the claim text.