Product

A nicotine oral delivery product containing a powder enclosed in a water insoluble pouch, wherein said pouch is permeable for saliva and therein dissolved parts of the powder, said oral delivery product produced by the method comprising:

• a) adding a flowable powdered nicotine composition selected from the group consisting of tobacco, nicotine salts, nicotine base, stabilized nicotine, and mixtures thereof corresponding to 0.1 to 20 mg nicotine in the form of nicotine base;
• b) adding a flowable powdered chewing gum composition which transforms into a coherent chewing gum mass when chewed, wherein the chewing gum composition contains a hydrophobic, water-insoluble and non-digestible chewing gum base comprising an elastic substance;
• c) mixing the powdered nicotine and powdered chewing gum composition to form a flowable powder mixture;
• d) filling the pouch with the flowable powder mixture;
• and
• e) sealing the pouch with the flowable powder mixture inside, thereby producing the oral delivery product.