Method and apparatus for determining the accuracy of targeted advertising
AssigneeAT&T Intellectual Property I, L.P.
InventorsThomas P. Benzaia, Bernard Ku, Lakshminarashimhan Naidu
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Abstract
Aspects of the subject disclosure may include, for example, detecting, by a processing system including a processor, a transmission of a signal that identifies an advertisement, transmitting, by the processing system, a first indication of having detected the signal, and transmitting, by the processing system, a second indication of a status of the processing system when the signal is detected. Other embodiments are disclosed.
Claims20
A device, comprising:
- a processing system including a processor;
- and
- a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
- transmitting a signal during an advertising timeslot of a media presentation, wherein the signal identifies an advertisement presented during the advertising timeslot;
- receiving a first indication that the signal is detected by a user device;
- and
- receiving a second indication of a status of the user device, wherein the status coincides with when the user device detects the signal, and wherein the second indication of the status comprises:
- an indication that the user device is worn, an indication of whether the user device is unlocked, an indication of whether the user device has been locked for less than a threshold amount of time, an indication of whether the user device has been locked for greater than the threshold amount of time, an indication of whether the user device is placed in a given mode, and an indication of whether the user device is moved a distance that is greater than a threshold distance.
A non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
- transmitting a signal during an advertising timeslot that identifies an advertisement presented during the advertising timeslot;
- obtaining a first indication that the signal is detected by a user device;
- and
- obtaining a second indication of a status of the user device, wherein the status coincides with when the user device detects the signal, and wherein the second indication of the status comprises:
- an indication that the user device is worn, an indication of whether the user device is unlocked, an indication of whether the user device has been locked for less than a threshold amount of time, an indication of whether the user device has been locked for greater than the threshold amount of time, an indication of whether the user device is placed in a given mode, and an indication of whether the user device is moved a distance that is greater than a threshold distance.
A method comprising:
- detecting, by a processing system including a processor, a transmission of a signal during an advertising timeslot that identifies an advertisement presented during the advertising timeslot;
- transmitting, by the processing system, a first indication of having detected the signal;
- and
- transmitting, by the processing system, a second indication of a status of the processing system, wherein the status coincides with when the signal is detected, and wherein the second indication of the status comprises:
- an indication that the processing system is worn, an indication of whether the processing system is unlocked, an indication of whether the processing system has been locked for less than a threshold amount of time, an indication of whether the processing system has been locked for greater than the threshold amount of time, an indication of whether the processing system is placed in a given mode, and an indication of whether the processing system is moved a distance that is greater than a threshold distance.
Dependencies are inferred from the claim text.