Communication platform

A method for establishing a communication channel, the method comprising:

• generating respective codes for multiple unique read-only tags at deployment of the multiple unique read-only tags, each code encoding a unique weblink;
• receiving user input from an administrator to associate each of the multiple read-only tags with information regarding the location of that read-only tag and with information regarding a communication end-point for communication in relation to the location;
• receiving a web-request for one of the unique weblinks from a personalised device that reads the read-only tag with the one of the unique weblinks encoded thereon;
• retrieving the information regarding the location associated with the one of the unique weblinks;
• providing the retrieved information to an operator at the communication end-point associated with the one of the unique weblinks;
• retrieving, from the configuration computer system, the information regarding the communication end-point associated with the read-only tad read by the personalised device;
• generating, by the communication server, a website and serve the website to the personalised device, the website comprising a call button, the call button being configured to initiate an audio or video call to the communication end-point as retrieved from the configuration computer system;
• and
• in response to user input relating to the call button, establishing the communication channel between the personalised device and an operator by routing the audio or video call to the communication end-point;
• wherein the configuration computer system is further configured to:
• receive further user input;
• and
• change, based on the further user input, the communication end-point of the call button in the website after deployment of the read-only tag.

A method for information management, the method comprising:

• storing sets of data in a central data repository;
• associating each of the sets of data with a unique weblink;
• encoding the unique weblink in a tag to be deployed at a deployment point;
• and
• upon receiving a web request for the weblink, providing the set of data associated the requested weblink, wherein the central data repository is configured for repeated updating of the sets of data between requests for the weblink and while maintaining the association with the weblink.