Managing service user discovery and service launch object placement on a device

A network system configured to communicate with a wireless user device over a wireless access network, the network system comprising:

• a processor configured to:
• obtain information to assist in identifying a portion of a user interface of the wireless user device;
• determine one or more attributes of the identified portion of the user interface of the wireless user device;
• obtain, based on the determined one or more attributes of the identified portion of the user interface, one or more service launch objects for placement in the identified portion of the user interface of the wireless user device;
• and
• send, to the wireless user device over the wireless access network, configuration information to assist the wireless user device in placing the one or more service launch objects in the identified portion of the user interface of the wireless user device.

A method for use in a system including a network system communicatively coupled to a wireless user device over a wireless access network, the method comprising:

• obtaining, by the network system, information to assist in identifying a portion of a user interface of the wireless user device;
• determining, by the network system, one or more attributes of the identified portion of the user interface of the wireless user device;
• obtaining, by the network system, based on the determined one or more attributes of the identified portion of the user interface, one or more service launch objects for placement in the identified portion of the user interface of the wireless user device;
• sending, by the network system to the wireless user device over the wireless access network, configuration information to assist the wireless user device in placing the one or more service launch objects in the identified portion of the user interface of the wireless user device;
• receiving, by the wireless user device from the network system over the wireless access network, the configuration information;
• placing, by the wireless user device, using the configuration information, the one or more service launch objects in the identified portion of the user interface of the wireless user device;
• and
• displaying, by the wireless user device, on a display of the wireless user device, the user interface including the identified portion of the user interface having the one or more service launch objects.