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US 11,540,010 B2Granted
Systems and methods for spatial and temporal experimentation on content effectiveness
Assignee3M Innovative Properties Company
InventorsFrederick J. Arsenault, Brian E. Brooks
Life of this patent
Estimating the term…
Abstract
Systems and methods for organizing and controlling the display of content, then measuring the effectiveness of that content in modifying behavior, within a particular temporal and special dimension, so as to minimize or eliminate confounding effects.
Claims20
A computer-implemented method for controlling the display of content on a plurality of content delivery channels to mitigate potential confounds, comprising:
- receiving temporal reach data for each content delivery channel, wherein the temporal reach data relates to the period of time over which content may influence behavior of a content recipient;
- receiving spatial reach data for each content delivery channel, wherein the spatial reach data relates to the region in which the content recipient will likely take action after receiving content from the content delivery channel;
- defining at a plurality of hierarchical temporal-spatial units (HTSUs) based on the temporal reach data and the spatial reach data, wherein at least two of the plurality of the HTSUs are spatially separated, wherein at least one HTSU has a response area based on the spatial reach data;
- deriving the response area of the at least one HTSU by receiving a temporal reach factor radius;
- modifying the temporal reach factor radius to find a response area radius of the at least one HTSU;
- receiving content data comprising information about a plurality of different pieces of content;
- receiving confound data for at least some of the plurality of different pieces of content, wherein confound data includes data about which pieces of content are being compared against one another;
- using a processor of a computer, assigning the plurality of different pieces of content to the plurality of content delivery channels, wherein the plurality pieces of content are assigned such that two pieces of content being compared against one another are not assigned one of the plurality of HTSUs;
- and
- distributing the plurality of different pieces to the plurality of content delivery channels.
7 more elements
A computer-implemented system for displaying content in accordance with hierarchical temporal-spatial units (HTSU's) to mitigate potential confounds, comprising:
- a plurality of content delivery channels, each content delivery channel comprising at least one display;
- a computer data store having temporal reach data and a spatial reach data for the content delivery channel, wherein the temporal reach data relates to the period of time over which content may influence behavior of a content recipient;
- and the spatial reach data relates to the region in which a content recipient will likely take action after receiving content from at least one of the content delivery channels;
- information defining a plurality of different content pieces;
- a processor communicatively coupled to the data store and configured to execute instructions that:
- define a plurality of HTSUs based on the temporal reach data and the spatial reach data, wherein at least two of the plurality of the HTSUs are spatially separated, wherein at least one HTSU has a response area based on the spatial reach data;
- derive the response area of the at least one HTSU by receiving a temporal reach factor radius;
- modify the temporal reach factor radius to find a response area radius of the at least one HTSU;
- receive confound data for at least some of the plurality of different pieces of content, wherein confound data includes data about which pieces of content are being compared against one another;
- assign the plurality of different pieces of content to the plurality of content delivery channels, wherein the plurality pieces of content are assigned such that two pieces of content being compared against one another are not assigned to one of the plurality of HTSUs;
- distribute a piece of content and the additional pieces of content to the content delivery channel.
8 more elements
Dependencies are inferred from the claim text.