Systems and methods for assessing viewer engagement

A system for quantifying viewer engagement with a video shown on a display, the system comprising:

• a local device resident in a respondent household, wherein the local device comprises a processor that executes multiple processes, including a packet inspection module;
• and wherein the local device executes instructions comprising at least,
• acquiring, with at least one camera, images of a viewing area in front of the display while the video is being shown on the display in a respondent household, wherein a respondent household is a location of a measurement device with which one or more respondents in the respondent household choose to interact;
• acquiring, with a microphone, audio data representing a soundtrack of the video emitted by a speaker coupled to the display;
• determining, with a processor operably coupled to the at least one camera and the processor, an identity of the video based at least in part on the audio data;
• and
• determining with the processor an identification of a streaming service in the household that is playing streamed content, comprising data packet redirection performed by a packet inspection module of the processor, wherein the packet inspection module spoofs itself as an internet gateway in the household, wherein packet redirection comprises capturing packets and parsing content in the packets, wherein parsing comprises recording outbound packet information comprising times when the streaming session transitions states, and recording a time the packet was intercepted.

A non-transitory computer readable medium having stored therein instructions, which when executed by a processor perform a method, the method comprising:

• acquiring, with at least one camera, images of a viewing area in front of the display while the video is being shown on the display in a respondent household, wherein a respondent household is a location of a measurement device with which one or more respondents in the respondent household choose to interact;
• acquiring, with a microphone, audio data representing a soundtrack of the video emitted by a speaker coupled to the display;
• determining, with a processor operably coupled to the at least one camera and the processor, an identity of the video based at least in part on the audio data;
• and
• determining with the processor an identification of a streaming service in the household that is playing steamed content, comprising data packet redirection performed sby a packet inspection module of the processor, wherein the packet inspection module spoofs itself as an internet gateway in the household, wherein packet redirection comprises capturing packets and parsing content in the packets, wherein parsing comprises recording outbound packet information comprising times when the streaming session transitions states, and recording a time the packet was intercepted, and recording a time the packet was intercepted.