US 11,540,000 B2Granted

Targeting content based on location

AssigneeInvidi Technologies Corporation

InventorsPatrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson

Life of this patent

Estimating the term…

Loading patent…

Abstract

Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

Claims8

Dependent claims

An apparatus for use in targeting assets of broadcast network content, comprising:

a processor of said broadcast network, disposed remote from a user equipment device, running logic operative for:
accessing stored location information regarding the user equipment device;
and
receiving asset delivery information regarding an asset, determining a location criterion from the asset delivery information indicating a targeting region for said asset defined according to a coordinate system that is independent of a broadcast network topology of a broadcast network, identifying a location associated with the user equipment device according to said coordinate system, making a determination regarding delivery of the asset via the user equipment device according to whether the location associated with the user equipment device is within said targeting region according to said location criterion and, based on said determination, transmitting instructions to said user equipment device concerning delivery of said asset.

1 more element

Dependencies are inferred from the claim text.

Facts

Application: 16/126,789Filed 10 Sep 2018 · continuation
Priority: 1 Feb 2007
Published: US 2019/0253745 A115 Aug 2019
Granted: 27 Dec 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification16 codes

H04N 21/2668
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD…:…
H04N 21/2187
Source of audio or video content , e.g. local disk arrays: live feed
H04N 21/2221
Secondary servers, e.g. proxy server, cable television Head-end: being a cable television head-end
H04N 21/23424
Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs: involving splicing one…

Family

Application60/887,747Us provisional application · filed 1 Feb 2007
Application12/024,696Parent of this continuation · filed 1 Feb 2008
Application14/502,830Parent of this continuation · filed 30 Sep 2014
US 8,850,473 B2Parent of this continuation · filed 30 Sep 2014
US 10,075,754 B2Parent of this continuation · filed 11 Sep 2018
US 2019/0253745 A1Pre-grant publication · published 15 Aug 2019
US 2009/0044246 A1Published application
US 2015/0237386 A1Published application
US 11,540,000 B2This patent

From the US filing history. Foreign family members aren’t listed.