Electronic device and control method therefor

An electronic device comprising:

• a communicator comprising circuitry;
• a storage storing a plurality of uniform resource locators (URLs) designated on an external electronic device and information regarding at least one of specific contents provided from each of the designated URLs;
• and
• a processor configured to:
• based on an access request for a first URL providing a first content among the designated URLs being received from an external electronic device via the communicator, access the first URL and identify whether or not the first content corresponding to the first URL is able to be provided from the first URL based on a response signal according to the access or a source code provided from the accessed first URL,
• based on the first content corresponding to the first URL being unable to be provided, obtain information regarding second URL providing a content related to the first content corresponding to the first URL using the stored information, and
• transmit the obtained information regarding the second URL to the external electronic device via the communicator such that the external electronic device obtains the first content based on the second URL,
• wherein the storage stores a URL bookmarked for each account of a plurality of users and metadata related to a specific content provided from each URL bookmarked for each account, and
• wherein the metadata related to the specific content corresponding to the bookmarked URL comprises a URL, title information, thumbnail, description, a publisher, posted date and time, a category, a service provider, play time and a screenshot,
• wherein the processor is further configured to:
• based on a bookmark request for a URL providing a specific content being received, store the bookmarked URL and metadata related to the specific content corresponding to the bookmarked URL in the storage,
• based on the response signal not being received from the accessed first URL, identify that the first content corresponding to the first URL is unable to be provided from the first URL,
• based on information regarding the first content being not included in the response signal, identify that the first content corresponding to the first URL is unable to be provided from the first URL,
• based on the information regarding the first content being not included in the source code, identify that the first content corresponding to the first URL is unable to be provided from the first URL,
• based on the first content corresponding to the first URL being unable to be provided from the first URL, compare metadata related to the first content corresponding to the first URL with metadata related to a content provided from a URL bookmarked on an account of another user, and obtain the information regarding the second URL according to the comparison.