Computerized tools to enhance speed and propagation of content in electronic messages among a system of networked computing devices

An apparatus comprising:

• a memory including executable instructions;
• and
• a processor, responsive to executing the instructions, is configured to:
• identify one or more performance metric values assigned to one or more portions of the electronic message;
• analyze, by a performance analyzer, an electronic message to identify one or more component characteristics to identify a pattern associated with a subpopulation of users;
• identify the pattern based on one or more performance curves each including data representing a value of a performance metric;
• determine, at a performance metric adjuster, an equivalent to a word of the electronic message including a word or a topic indicating a classification of the electronic message to enhance the performance metric value including a rate of transmission metric, the equivalent being determined by the performance metric adjuster identifying one or more components of the electronic message while generating an adapted electronic message by a performance management platform, the equivalent being also selected automatically by performance metric adjuster from one or more equivalent terms determined to predictively enhance the performance level of the adapted electronic message;
• transmit the adapted electronic message via a network to one or more computing devices;
• receive data signals to cause formation of the electronic message;
• substitute the equivalent in place of the word to form the adapted electronic message;
• receive data to set a time at which the adapted electronic message is to be published;
• and
• automatically publish, by a message generator, at the time, to transmit the adapted electronic message in a plurality of formats, the adapted electronic message and each of the plurality of formats corresponding to one or more social networking platforms and the pattern.