Data model of a messaging service

A method, comprising:

• receiving a plurality of messages in a first conversation among a plurality of conversations, wherein a conversation database comprises the plurality of conversation, and a plurality of attribute databases, wherein each of the plurality of attribute databases comprises information about a particular type of attribute among a plurality of types of attribute, the plurality of types of attribute associated with the plurality of conversations;
• storing the plurality of messages in the conversation database;
• receiving user input in the first conversation;
• determining that the user input comprises at least one attribute associated with the first conversation;
• storing information in at least one of the plurality of attribute databases based on a determination of a type of the at least one attribute, wherein the at least one of the plurality of attribute databases is a particular attribute databases corresponding to the determined type of the at least one attribute;
• storing an association between the at least one attribute and the first conversation;
• and
• pushing indication information associated with the at least one attribute to message applications associated with participants of the first conversation for display based on the stored information and the stored association between the at least one attribute and the first conversation.

A non-transitory computer-readable storage medium, storing computer-readable instructions that upon execution on a computing device cause the computing device at least to:

• receive a plurality of messages in a first conversation among a plurality of conversations, wherein a conversation database comprises the plurality of conversation, and a plurality of attribute databases, wherein each of the plurality of attribute databases comprises information about a particular type of attribute among a plurality of types of attribute, the plurality of types of attribute associated with the plurality of conversations;
• store the plurality of messages in the conversation database;
• receive a new message in the first conversation;
• parse the new message to determine that the new message comprises at least one attribute associated with the first conversation;
• store information in at least one of the plurality of attribute databases based on a determination of a type of the at least one attribute, wherein the at least one of the plurality of attribute databases is a particular attribute databases corresponding to the determined type of the at least one attribute;
• store an association between the at least one attribute and the first conversation;
• and
• push indication information associated with the at least one attribute to message applications associated with participants of the first conversation for display based on the stored information and the stored association between the at least one attribute and the first conversation.