US 11,538,075 B2Granted

System, method, and computer program product for event-based communication and messaging

AssigneeVisa International Service Association

InventorsJohn McGuire, Sameer Shiraz Poonja, Osman Alam, William Allan Gajda, Khaled Tlais, Teemu Mattila, Jake Jordan Butler, Ranjiva Prasad

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Abstract

Provided is a computer-implemented method for event-based communication and messaging that includes determining general event data associated with an event, determining user data associated with a user based on determining the event data associated with the event, determining pre-event data associated with the event, current event data associated with the event, or post-event data associated with the event based on the general event data associated with the event and the user data associated with the user, determining a current user location of the at least one user, generating at least one message based on the current user location, the at least one message including at least one of the following: pre-event data; current event data; post-event data; or any combination thereof; and communicating the at least one message to a user device of the user. A system and computer program product are also disclosed.

Claims15

Dependent claims

A computer-implemented method for event-based communication and messaging, comprising:

receiving, with at least one processor, user device data associated with a mobile device of a user;
determining, with at least one processor, general event data associated with an event of which the user is attending, wherein the general event data comprises:
event time data;
event venue data;
and
event merchant data;
determining, with at least one processor, venue entry/exit data associated with an entry and an exit of a venue at which the event is held based on the general event data associated with the event;
determining, with at least one processor, a current user location of the user;
receiving, with at least one processor, a user request from the mobile device of the user, wherein the user request comprises data associated with goods or services provided by a merchant attending the event;
receiving, with at least one processor, biometric data associated with a biometric of the user;
generating, with at least one processor, at least one message based on the current user location and the biometric data associated with the biometric of the user, the at least one message comprising:
current event data;
communicating, with at least one processor, the at least one message to the mobile device of the user based on the user device data associated with the mobile device of the user;
communicating, with at least one processor, heat map data associated with a heat map of a queue of a location of the merchant in the venue of the event to the mobile device of the user to cause the mobile device to display the heat map;
determining, with at least one processor, a preferred location of a plurality of similar locations in the venue of the event, wherein determining the preferred location of the plurality of similar locations is based at least partially on the heat map data associated with the heat map of the queue of the preferred location in the venue of the event;
determining, with at least one processor, at least one route between the current user location and the preferred location in the venue of the event based at least partially on current user location data associated with the current user location of the user;
causing, with at least one processor, the mobile device of the user to display a map of the venue of the event that includes the at least one route between the current user location of the user and the location of the merchant in the venue of the event;
determining at least one route between the current user location of the user and another location in the venue of the event;
receiving a registration request from the merchant attending the event, wherein the registration request comprises merchant data associated with the merchant;
and
building a merchant profile based at least partially on the merchant data.

18 more elements

A system for event-based communication and messaging, the system comprising:

at least one processor programmed or configured to:
receive user device data associated with a mobile device of a user;
determine general event data associated with an event, wherein the general event data comprises:
event time data;
event venue data;
and
event merchant data;
determine venue entry/exit data associated with an entry and an exit of a venue at which the event is held based on the general event data associated with the event;
determine a current user location of the user;
receive a user request from the mobile device of the user, wherein the user request includes data associated with goods or services provided by a merchant attending the event;
receive biometric data associated with a biometric of the user;
generate at least one message based on the current user location and the biometric data associated with the biometric of the user, the at least one message comprising:
current event data;
communicate the at least one message to the mobile device of the user based on the user device data associated with the mobile device of the user;
communicate heat map data associated with a heat map of a queue of a location of the merchant in the venue of the event to the mobile device of the user to cause the mobile device to display the heat map;
determine a preferred location of a plurality of similar locations in the venue of the event, wherein when determining the preferred location of the plurality of similar locations, the at least one processor is programmed or configured to:
determine the preferred location of the plurality of similar locations based at least partially on the heat map data associated with the heat map of the queue of the preferred location in the venue of the event;
determine at least one route between the current user location of the user and the preferred location in the venue of the event based at least partially on current user location data associated with the current user location of the user;
cause the mobile device of the user to display a map of the venue of the event that includes the at least one route between the current user location of the user and the location of the merchant in the venue of the event;
determine at least one route between the current user location of the user and another location in the venue of the event;
receive a registration request from the merchant attending the event, wherein the registration request comprises merchant data associated with the merchant;
and
build a merchant profile based at least partially on the merchant data.

20 more elements

A non-transitory computer program product for event-based communication and messaging, the computer program product comprising at least one non-transitory computer-readable medium including one or more instructions that, when executed by at least one processor, cause the at least one processor to:

receive user device data associated with a mobile device of a user;
determine general event data associated with an event of which the user is attending, wherein the general event data comprises:
event time data;
event venue data;
and
event merchant data;
determine venue entry/exit data associated with an entry and an exit of a venue at which the event is held based on the general event data associated with the event;
determine a current user location of the user;
receive a user request from the mobile device of the user, wherein the user request includes data associated with goods or services provided by a merchant attending the event;
receive biometric data associated with a biometric of the user, and
generate at least one message based on the current user location and the biometric data associated with the biometric of the user, the at least one message comprising:
current event data;
communicate the at least one message to the mobile device of the user based on the user device data associated with the mobile device of the user;
communicate heat map data associated with a heat map of a queue of a location of the merchant in the venue of the event to the mobile device of the user to cause the mobile device to display the heat map;
determine a preferred location of a plurality of similar locations in the venue of the event, wherein when determining the preferred location of the plurality of similar locations, the at least one processor is programmed or configured to:
determine the preferred location of the plurality of similar locations based at least partially on the heat map data associated with the heat map of the queue of the preferred location in the venue of the event;
determine at least one route between the current user location of the user and the preferred location in the venue of the event based at least partially on current user location data associated with the current user location of the user;
cause the mobile device of the user to display a map of the venue of the event that includes the at least one route between the current user location of the user and the location of the merchant in the venue of the event;
determine at least one route between the current user location of the user and another location in the venue of the event;
receive a registration request from the merchant attending the event, wherein the registration request comprises merchant data associated with the merchant;
and
build a merchant profile based at least partially on the merchant data.

19 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/410,074Filed 24 Aug 2021 · continuation
Priority: 8 Nov 2017
Published: US 2021/0383440 A19 Dec 2021
Granted: 27 Dec 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0281
Marketing; Price estimation or determination; Fundraising: customer communication at a business location, e.g. providing product or service…
G06Q 20/322
Using wireless devices: aspects of commerce using mobile devices [M-devices]
G06Q 30/0252
Targeted advertisements: based on events or environment, e.g. weather or festivals
G06Q 30/0261
Targeted advertisements: based on user location

Family

Application62/583,265Us provisional application · filed 8 Nov 2017
Application16/184,007Parent of this continuation · filed 8 Nov 2018
US 2021/0383440 A1Pre-grant publication · published 9 Dec 2021
US 11,127,053 B2Parent of this continuation
US 2019/0139105 A1Published application
US 11,538,075 B2This patent

From the US filing history. Foreign family members aren’t listed.