Integration of retail services with search engine

A method, comprising:

• receiving, by a processor of a server, a Uniform Resource Locator (URL) redirected link from a browser executed by a device being operated by the user when the user clicks on a customized ad presented by a search engine with search results of a search performed by the user within the browser, wherein receiving further includes receiving metadata associated with the search from a search engine that performed the search, wherein the metadata comprises location data for the device, search text used with the search, and cookie data associated with the browser;
• matching, by the processor, a first portion of the URL to a retailer;
• identifying, by the processor, a second portion of the;
• associating, by the processor, the second portion with a specific request made by the user with respect to a product associated with the retailer;
• obtaining, by the processor, an Application Programming Interface (API) based on the retailer;
• selecting, by the processor, an API call from the API based on the specific request;
• issuing, by the processor, the API call to a retailer service associated with the retailer and obtaining fine-grain information back from the retailer service as information for the product;
• acquiring, by the processor, the information as output from the retailer service based on the issuing;
• and
• rendering, by the processor, a customized web page within the browser with the fine-grain information and selectable options for other information or actions associated with the product and the retailer, wherein the customized web page comprises a plurality of links for the selectable options that when activated by the user provide access to a product inventory of the retailer for the product, store locations for stores of the retailer that have the product, discounts available from the retailer for the product, the stores that are near a device location for the device of the user, a buy-it-now option for the product, a buy product option directly through an online site of the retailer, and a pay later view product availability option for the product.

A system, comprising:

• at least one cloud or server comprising at least one server processor and a server non-transitory computer-readable storage medium;
• the server non-transitory computer-readable storage medium comprising server executable instructions;
• the server executable instructions executed by the at least one server processor from the non-transitory computer-readable storage medium causing the at least one server processor to perform operations comprising:
• receiving a redirected link from a browser executed by a device being operated by a user when the user clicks on an ad presented by a search engine with search results to the user that conducted a search within the browser, wherein receiving further includes receiving metadata with the redirected link from the search engine, wherein the metadata comprises location data for the device that processes the browser, search terms for the search, and cookie data associated with the browser;
• identifying a request from a reference associated with the redirected link that indicates a portion within the ad that was clicked by the user;
• identifying a retailer and a product associated with the ad from the redirected link and the portion;
• selecting an Application Programming Interface (API) from a plurality of retailer-specific APIs based on the retailer;
• selecting an API call from the API based on the reference;
• issuing the API call to a retailer service associated with the retailer and obtaining fine-grain information for the product associated with the reference location within the ad that was clicked by the user;
• obtaining the fine-grain information as output from the retailer service based on the issuing of the API call;
• and
• dynamically rendering at least one customized web page within the browser the presents the fine-grain information as selectable options to the user for the product, wherein the customized web page comprising a plurality of links for the selectable options that when activated by the user provide access to a product inventory of the retailer for the product, store locations for stores of the retailer that have the product, discounts available from the retailer for the product, the stores that are near a device location for the device of the user based on the location data, a buy-it-now option for the product, a buy product option directly through an online site of the retailer, and a pay later view product availability option for the product.