US 11,538,066 B2Granted

Method for serving interactive content to a user

AssigneeYieldmo, Inc.

InventorsJean Tran, Bo Wang, David Goligorsky, David Sebag

Life of this patent

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Abstract

A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

Claims20

Dependent claims

A method for serving interactive content to a user comprising:

inserting a parent card, comprising advertising content, into a visual element;
inserting a set of child cards over the parent card in the visual element to generate an interactive visual advertisement, each child card, in the set of child cards, comprising a hero image, advertising content related to the parent card, and a link to an external document associated with the child card;
inserting the visual element into an electronic document rendered on a display of a computing device accessed by the user;
in response to a first swipe input, entered by the user at the computing device, over the visual element, indexing through the set of child cards rendered over the parent card within the visual element;
and
in response to selection of a first child card, in the set of child cards, within the visual element:
triggering the computing device to open an expanded window over the electronic document;
rendering expanded variants of child cards, in the set of child cards, within the expanded window;
in response to a second swipe input over the expanded window, indexing through expanded variants of the set of child cards rendered within the expanded window;
and
in response to selection of a first expanded variant of a first child card, in the set of child cards, within the expanded window, the first child card comprising a first link, triggering the computing device to navigate to a first external document associated with the first child card based on the first link.

8 more elements

A method for serving interactive content to a user comprising:

loading an interactive visual advertisement into a visual element loaded within an electronic document rendered by a computing device accessed by the user, the interactive advertisement comprising:
a parent card comprising a visual advertisement;
and
a set of child cards, each child card in the set of child cards comprising:
advertising content associated with the visual advertisement of the parent card;
and
a link to an external document associated with advertising content presented within the child card;
in response to the visual element entering a viewport of the computing device, rendering the parent card within the visual element;
and
in response to selection over the parent card:
rendering a first child card, in the set of child cards, adjacent the visual advertisement;
and
in response to receiving a swipe input over the first child card:
indexing between the first child card and a second child card in the set of child cards;
and
rendering the second child card, in replacement of the first child card, adjacent the visual advertisement;
and
in response to selection of a first child card, in the set of child cards, comprising a first link, triggering the computing device to navigate to a first external document associated with advertising content presented within the child card based on the first link.

15 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/325,074Filed 19 May 2021 · continuation
Priority: 15 Aug 2016
Published: US 2021/0272161 A12 Sep 2021
Granted: 27 Dec 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0267
Targeted advertisements: wireless devices
G06F 3/0485
For the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a…:…
G06F 3/04883
Using a touch-screen or digitiser, e.g. input of commands through traced gestures: for inputting data by handwriting, e.g. gesture or text
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application62/375,228Us provisional application · filed 15 Aug 2016
Application15/677,259Parent of this continuation · filed 15 Aug 2017
US 2021/0272161 A1Pre-grant publication · published 2 Sep 2021
US 11,042,906 B2Parent of this continuation
US 2018/0130097 A1Published application
US 11,538,066 B2This patent

From the US filing history. Foreign family members aren’t listed.