System and method of providing a platform for managing data content campaign on social networks

An apparatus comprising:

• a processor;
• and
• a memory that includes instructions which, when executed by the processor, cause the processor to:
• receive a request for an interval of time during which to post a content item on a social network in a plurality of social networks, the interval of time being divided into a first subset of units of time;
• identify a schedule for posting a content item and a post-to-reaction filter for the interval of time;
• execute instructions to redefine the interval of time to include a second subset of units of time;
• calculate the schedule for posting a content item on the social network and the post-to-reaction filter based on the second subset of units of time;
• model a decay function as a function of the post-to-reaction filter, the decay function representative of a level of interest of an audience of the user;
• determine an optimal time to post the content item on the social network as a function of the decay function;
• recompute the schedule as a function of the decay function and received schedule for posting the content item on the social network;
• and
• auto-schedule the posting of the content item to automatically post the content item based on the decay function, wherein the processor configured to auto-schedule is further configured to perform one or more of estimating data values representing audience reaction and data values representing domain specific schedule personalization.