Providing display content using RFID tags in geo-fenced zones

A system comprising:

• a sensor;
• one or more processing devices communicatively coupled to the sensor;
• and
• a non-transitory computer-readable medium communicatively coupled to the one or more processing devices and storing instructions, wherein the one or more processing devices are configured to execute the instructions and thereby perform operations comprising:
• receiving, from a radio-frequency identification (RFID) reader device, a notification of detection of a client device within a geo-fenced zone associated with a display device responsive to the RFID reader device scanning an RFID tag of the client device;
• identifying a user profile associated with the client device, the user profile identifying products of interest to the user;
• receiving RFID tag information of RFID tags scanned by the RFID reader device, wherein the RFID tags correspond to and identify a plurality of items including one or more of the products of interest to the user;
• retrieving a marketing campaign associated with the plurality of items;
• determining inventory information for each item of the plurality of items corresponding to a number of scanned RFID tags corresponding to each item;
• selecting a product of interest from among the plurality of items corresponding to the scanned RFID tags based on a rule associated with the marketing campaign, wherein the rule is based on the inventory information and the user profile;
• and
• generating display content for the display device associated with the geo-fence zone, based on the selected product of interest.

A system comprising:

• means for detecting, using a radio-frequency identification (RFID) reader device, a client device within a geo-fenced zone associated with a display device by scanning an RFID tag of the client device;
• means for identifying a user profile associated with the client device, the user profile identifying products of interest to the user;
• means for scanning, via the RFID reader device, RFID tags in the geo-fenced zone, wherein the RFID tags correspond to and identify a plurality of items including one or more of the products of interest to the user;
• means for retrieving a marketing campaign associated with the plurality of items;
• means for determining inventory information for each item of the plurality of items corresponding to a number of scanned RFID tags corresponding to each item;
• means for selecting a product of interest from among the plurality of items corresponding to the scanned RFID tags based on a rule associated with the marketing campaign, wherein the rule is based on the inventory information and the user profile;
• and
• means for generating display content for the display device associated with the geo-fence zone, based on the selected product of interest.