A computer-implemented method for facilitating the identification of sales targets, the computer-implemented method comprising:
- displaying in a graphical user interface (“GUI”) an image of a map of a sales region on an electronic display of a mobile device, the sales region image map based on a geographic location of the mobile device;
- displaying in the GUI a plurality of selectable icons depicted on the map and each corresponding to a geographic location of a potential sales target within the sales region;
- in response to a selection of a particular one of the plurality of selectable icons, displaying in a location of the screen a first GUI window, the first GUI window including sales information associated with the potential sales target associated with the selected icon;
- and
- wherein at least one of the plurality of selectable icons is associated with a visually distinct characteristic, distinguishing it from at least one other of the plurality of selectable icons based on a predicted higher potential success rate for a sale.