A computer-implemented method for facilitating the identification of sales targets, the computer-implemented method comprising:
- displaying in a graphical user interface (“GUI”) an image of a map of a sales region on an electronic display of a mobile device, the sales region image map based on a geographic location of the mobile device and including a plurality of potential sales targets;
- providing a database comprising sales information for at least some of the plurality of potential sales targets within the sales region;
- processing the sales information to generate predictive data for at least some of the plurality of potential sales targets, the predictive data indicating a relative sales potential for at least some of the potential sales targets;
- and
- displaying in the GUI a plurality of icons depicted on the map and each corresponding to a geographic location of a potential sales target within the sales region, wherein a first subset of the plurality of icons each have at least one characteristic distinguishing it from a second subset of the plurality of icons and wherein the characteristic indicates a relatively higher sales potential for potential sales targets in the first subset than those in the second subset and based on the predictive data.