Measuring video-asset viewing
AssigneeComcast Cable Communications, LLC
InventorRobert Alan Orlowski
Life of this patent
Estimating the term…
Loading patent…
AssigneeComcast Cable Communications, LLC
InventorRobert Alan Orlowski
Estimating the term…
A computer-implemented method of using channel tuning data from a video asset viewing device connected to a network to measure video asset viewing at a second-by-second level during one or more user defined lead-in periods, and then correlating that with video asset viewing during a user defined target period, for the purpose of analyzing how viewing activity during the lead-in period(s) correlates with viewing activity during the target period, thus producing longitudinal viewing metrics; all while maintaining viewer anonymity. Additionally, viewing metrics can be categorized based on user defined demographic, geographic, and histogram groupings representing the percentage of video asset viewing with the result that the analyst is able to gain detailed insight into customer viewing behavior. The lead-in video asset may be any video asset or assets. The target may be any subsequent video asset. The metrics produced are useful to service providers, advertisers, and content producers.
A method comprising:
A system comprising:
A non-transitory computer-readable medium storing instructions that, when executed, cause a computing device to:
An apparatus comprising:
Dependencies are inferred from the claim text.