Method and system for tracking containers

A method comprising the steps of:

• manufacturing containers, including forming the containers and serializing the containers with machine-readable codes that are integral to and irremovable from the containers to produce serialized containers;
• using the machine-readable codes to store data associated with the serialized containers, including, date of container manufacture, time of container manufacture, production facility data, container quality data, or a combination thereof;
• supplying the serialized containers to a customer;
• receiving by a server and from the customer, data obtained from customer-readings of the machine-readable codes by one or more electronic code readers, the data including data relating to the filling of the serialized containers by the customer;
• receiving by the server and from one or more other locations in a distribution chain in which the serialized containers travel, data obtained from readings of the machine-readable codes at those locations by one or more other electronic code readers;
• comparing the data from the customer-readings and other readings of the machine-readable codes across at least one of product brands, product distribution channels, or container types;
• receiving from the customer, compensation for the serialized containers in accordance with an established pricing model;
• and
• providing agglomerated data to the customer in exchange for the compensation received from the customer, wherein the agglomerated data includes or is derived from both the data obtained from customer-readings of the machine-readable codes and the data obtained from other readings of the machine-readable codes.