Automated personalized identifier switching in view of closeness

A method for automatically selecting different identifiers of a user for display as an identifier of the user on computing devices of members of different subgroups of a group, comprising:

• providing applications running on a cloud infrastructure in a software as a service model, the applications accessible from client devices through a thin client interface operative on a web browser of the client devices;
• associating a plurality of different types of identifiers of the user in a database, wherein each of the identifiers has a different closeness factor of the user;
• storing in the database the plurality of different types of identifiers of the user, wherein the plurality of different types of identifiers of the user include photos;
• storing in the database a contact list of the user's contacts, including each member of a web chat group of which the user is a member;
• operating, by the computer device, an interface with an external photo library storing the photos of the user via an image recognition and tagging device;
• receiving the photos from an external photo library by an image recognition and tagging device;
• automatically determining, by the computer device, degrees of close density of the web chat group, the degrees of close density characterizing a plurality of closeness factors of the user and a plurality of subgroups of the members of the web chat group, the closeness factors indicative of a level of personal closeness of a relationship between the user and the members of a subgroup, the level including a strong level of closeness, a modest level of closeness, and a weak level of closeness;
• automatically matching, by the computer device and without need for intervention by the user, the determined degrees of close density of the web chat group with a different identifier for each of the subgroups, each different identifier of each of the subgroups having the same closeness factor stored in a database comprised of the plurality of different types of identifiers of the user, wherein:
• the plurality of different types of identifiers include the photos;
• a first identifier of the different identifiers having a strong closeness factor is matched with the subgroup of members each having a strong closeness factor to the user;
• a second identifier of the different identifiers having a modest closeness factor is matched with the subgroup of members each having a modest closeness factor to the user;
• and
• a third identifier of the different identifiers having a weak closeness factor is matched with the subgroup of members each having a weak closeness factor to the user;
• automatically transmitting, by the computer device from an application running on the cloud infrastructure in the software as a service model, the appropriate matched different identifier from the database to the client devices of each of the members of the web chat group in communication over a network for display as an identifier of the user on the client devices of each of the members of the web chat group, wherein:
• the first identifier of the different identifiers having the strong closeness factor matched with the subgroup of members each having the strong closeness factor to the user is transmitted to the client devices of each of the members of the subgroup having the strong closeness factor to the user;
• the second identifier of the different identifiers having the modest closeness factor matched with the subgroup of members each having the modest closeness factor to the user is transmitted to the client devices of each of the members of the subgroup having the modest closeness factor to the user;
• and
• the third identifier of the different identifiers having the weak closeness factor matched with the subgroup of members each having the weak closeness factor to the user is transmitted to the client devices of each of the members of the subgroup having the weak closeness factor to the user;
• wherein at least three of the plurality of identifiers in the database have different closeness factors from one another.