Systems and methods for altering a graphical user interface

A system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising:
• receiving in-session user activity entered into an initial graphical user interface (GUI) from a user electronic device of a user, wherein the in-session user activity comprises types of user interactions with one or more websites during a browsing session;
• selectively aggregating the in-session user activity of the user with historical activity data of the user comprises sorting each in-session user activity of the user and each historical activity data of the user into one or more respective groups, wherein the one or more respective groups comprise a distribution of interaction counts in a categorization level of a hierarchical categorization scheme over a period of time;
• predicting one or more intents of the user by inputting the in-session user activity of the user and the historical activity data of the user into a first set of predictive algorithms;
• post-processing the one or more intents;
• and
• coordinating displaying an altered GUI based on the one or more intents, as filtered.