Asynchronous execution of creative generator and trafficking workflows and components therefor

A computer-implemented creative development method, comprising the steps of:

• storing, in a worker store, a plurality of workers;
• storing, in a workflow definition store:
• a plurality of workflow definitions, each of the plurality of workflow definitions defining a workflow of tasks related to generating a specific type of creative,
• the plurality of workflow definitions including at least a voiceover workflow definition for performing a voiceover approval process including rejecting or approving a voiceover to be included in the creative;
• receiving input data defining one or more properties of a creative to be generated, the one or more properties including a media object to be included in the creative, wherein a type of the creative to be generated is identified based, at least in part, on the media object to be included in the creative;
• retrieving, from the workflow definition store, the voiceover workflow definition and another workflow definition from the plurality of workflow definitions that defines a workflow of one or more tasks related to generating the identified type of the creative other than the voiceover approval process;
• based on the input data, generating the creative retrieved voiceover workflow definition and the other workflow definition to cause asynchronous execution of a plurality of tasks related to generating the identified type of the creative by one or more of the plurality of workers defined in the retrieved voiceover workflow definition and the other workflow definition to perform each task, the generating comprising:
• transmitting, via a message queue, a plurality of commands to the one or more of the plurality of workers that provide instructions to perform the plurality of tasks related to generating the identified type of the creative, and
• upon completion of each task, receiving, via the message queue, a message from the one or more of the plurality of workers indicating the respective task has met a predefined definition of success;
• and
• transmitting the generated creative to a plurality of target devices.

A non-transitory computer-readable medium having stored thereon one or more sequences of instructions for causing one or more processors to perform steps of:

• storing, in a worker store, a plurality of workers;
• storing, in a workflow definition store:
• a plurality of workflow definitions, each of the plurality of workflow definitions defining a workflow of tasks related to generating a specific type of creative,
• the plurality of workflow definitions including at least a voiceover workflow definition for performing a voiceover approval process including rejecting or approving a voiceover to be included in the creative;
• receiving input data defining one or more properties of a creative to be generated, the one or more properties including a media object to be included in the creative, wherein a type of the creative to be generated is identified based, at least in part, on the media object to be included in the creative;
• retrieving, from the workflow definition store, the voiceover workflow definition and another workflow definition from the plurality of workflow definitions that defines a workflow of one or more tasks related to generating the identified type of the creative other than the voiceover approval process;
• based on the input data, generating the creative retrieved voiceover workflow definition and the other workflow definition to cause asynchronous execution of the one or more tasks related to generating the identified type of the creative by one or more of the plurality of workers defined in the retrieved voiceover workflow definition and the other workflow definition to perform each task, the generating comprising:
• transmitting, via a message queue, a plurality of commands to the one or more of the plurality of workers that provide instructions to perform the plurality of tasks related to generating the identified type of the creative, and
• upon completion of each task, receiving, via the message queue, a message from the one or more of the plurality of workers indicating the respective task has met a predefined definition of success;
• and
• transmitting the generated creative to a plurality of target devices.