Methods and systems for displaying content based on a scroll pattern

A device for displaying content, comprising:

• a memory;
• a display;
• and
• one or more processors, the one or more processors configured to:
• receive a first set of data including a first subset of the first set of data under a first category and a second subset of the first set of data under a second category;
• arrange the first set of data into a first sequence of consecutive segments, wherein the first sequence of consecutive segments comprises a first segment including the first subset of the first set of data and a second segment including the second subset of the first set of data;
• display the first set of data in the arranged first sequence of consecutive segments on the display of the device, wherein the device is associated with a user;
• detect user input indicative of a scroll pattern of the user through the first sequence of consecutive segments;
• determine a first predicted pause duration for the first segment and a second predicted pause duration for the second segment;
• compare the detected user input to the first predicted pause duration for the first segment and the second predicted pause duration for the second segment to determine a preferred category, wherein the preferred category is the first or the second category;
• and
• receive and arrange a second set of data based on the preferred category.

A method for displaying content on a user device including a display, comprising:

• receiving, via one or more processors, a first set of data including a first subset of the first set of data under a first category and a second subset of the first set of data under a second category;
• arranging, via the one or more processors, the first set of data into a first sequence of segments, wherein the first sequence of segments comprises a first segment including the first subset of the first set of data and a second segment including the second subset of the first set of data;
• causing, via the one or more processors, presentation of the first set of data in the arranged first sequence of segments on the display of the user device;
• detecting, via the one or more processors, user input indicative of a scroll pattern of the user through the first sequence of segments;
• determining, via the one or more processors, a first predicted pause duration for the first segment and a second predicted pause duration for the second segment;
• comparing, via the one or more processors, the detected user input to the first predicted pause duration for the first segment and the second predicted pause duration for the second segment to determine a preferred category, wherein the preferred category is the first category or the second category;
• and
• rearranging, via the one or more processors, the first set of data into a second sequence of segments based on the preferred category, the second sequence of segments differing from the first sequence of segments.