Golf club head having a support to limit faceplate deformation

A golf club head comprising:

• a body including a faceplate having a strike surface and an opposing interior surface,
• wherein a distance between the strike surface and the opposing interior surface of the faceplate defines a thickness of the faceplate;
• a toe end, a heel end, a top, a bottom, a rear end;
• and
• a sole connecting the faceplate with the rear end,
• wherein the faceplate, the rear end, and the sole partially define a cavity;
• and
• an insert positioned within the cavity, the insert comprising a front portion configured to face the opposing interior surface of the faceplate, the front portion having an insert surface facing the opposing interior surface of the faceplate, wherein:
• a first insert surface of the front portion comprises a first arm adjacent to a heel end of the insert, a second arm adjacent to a toe end of the insert, and a cross member extending from the heel end of the insert to the toe end of the insert;
• wherein the First and second arms transition into the cross member to generally define a U shape of the First surface;
• wherein the cross member comprises a cross member height;
• and
• wherein the cross member height comprises between 5% to 50% of a total height of the insert;
• wherein at least a second surface of the front portion of the insert surface is spaced apart from the opposing interior surface of the faceplate defining a distance between the insert surface and the opposing interior surface of the faceplate;
• the insert surface includes a taper angle such that the distance between the second surface of the front portion of the insert surface and the opposing interior surface of the faceplate, in a direction normal to the insert surface, increases from near a bottom surface of the insert to a top surface of the insert;
• and
• the taper angle is between 0.01 degree-20.0 degree.