Wicking device for evaporating fragrance having a flow channel

A method for dispensing volatile substances with a device, the method comprising:

• providing a container containing a substance to be dispensed and having a wick forming a capillary element in contact with the substance to be dispensed, the wick being arranged at least in regions in the container, forming a constituent part of the container and having a wick-side substance dispensing region;
• heating the wick-side substance dispensing region with at least one heating element for generating a substance air stream that is enriched with substance and flows away from the device;
• heating air surrounding the at least one heating element for generating a substantially substance-free hot air stream that flows away from the device and is warmer than the substance air stream;
• at least one of guiding or deflecting at least one of the substance or substance-free hot air streams with at least one flow guide or deflector, such that the substance and substance-free hot air streams flowing away from the device meet one another and form one common substance hot air stream that flows away from the device.