Method and apparatus for displaying branded video tags

One or more non-transitory computer readable storage media storing instructions which, when executed by one or more processors, cause:

• receiving, at a media device, a video content stream from a first remote server;
• during playback of the video content stream on a display screen of the media device displaying the video content, receiving, at the media device, a command tag transmitted by the first remote server, wherein the command tag comprises at least one instruction to perform an action at the media device;
• selecting, by the media device, a branded icon from a plurality of branded icons stored at the media device;
• generating a branded interactive element, based on the command tag, including the selected branded icon, wherein a graphic of the branded icon is selected based on a graphic reference number of the command tag;
• causing simultaneous display, on the display screen of the media device displaying the video content, of the branded interactive element and an indication of an action associated with the command signal, wherein the simultaneous display of the branded interactive element and the indication is associated with a time duration specified by the command tag;
• in response to receiving a user command selecting the branded interactive element during the display of the branded interactive element within the time duration, selecting a particular action to be performed by the media device related to one or more video content items, the action selected based on the command tag;
• and
• causing performance of the action at the media device.

An apparatus comprising:

• one or more processors;
• a memory;
• a display screen;
• and
• one or more computer-readable storage media storing instructions which, when executed by the one or more processors, causes the apparatus to:
• receive a video content stream from a first remote server;
• receive, during playback of the video content stream on the display screen, a command tag transmitted by the first remote server, wherein the command tag comprises at least one instruction to perform an action;
• select a branded icon from a plurality of branded icons stored in the memory;
• generate a branded interactive element, based on the command tag, including the selected branded icon, wherein a graphic of the branded icon is selected based on a graphic reference number of the command tag;
• cause simultaneous display, on the display screen, of the branded interactive element and an indication of an action associated with the command signal, wherein the simultaneous display of the branded interactive element and the indication is associated with a time duration specified by the command tag;
• in response to receiving a command selecting the branded interactive element during the display of the branded interactive element within the time duration, select a particular action to be performed by the apparatus related to one or more video content items, the action selected based on the command tag;
• and
• cause performance of the action.