Systems and methods for optimizing message notification timing based on electronic content consumption associated with a geographic location

A system for timing message notifications to optimize delivery of targeted content to mobile device users, the system comprising:

• a memory having processor-readable instructions stored therein;
• and
• a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a plurality of functions, including functions to:
• receive a current geographic location of the mobile device via a communication network;
• determine whether the current geographic location of the mobile device is within a geographic area associated with a threshold amount of content consumption per unit of area of a certain segment of time;
• displaying a message to a user at the mobile device when the current geographic location of the mobile device is determined to be within the geographic area associated with the threshold amount of content consumption;
• receive an indication of a request for the targeted content initiated at the mobile device in response to displaying the message;
• determine whether or not the request was initiated within a predetermined time period of the stored message send time;
• and
• update a success rate indicating a likelihood of targeted content delivery to the mobile device as a result of message notification timing, when the request is determined to be initiated at the mobile device within the predetermined time period.

A non-transitory computer readable medium storing instructions that, when executed by a computer, cause the computer to perform functions to:

• receive a current geographic location of a mobile device via a communication network;
• determine whether or not the current geographic location of the mobile device is within a geographic area associated with a threshold amount of content consumption per unit of area of a certain segment of time;
• displaying a message to a user at the mobile device when the current geographic location of the mobile device is determined to be within the geographic area associated with the threshold amount of content consumption;
• upon receiving an indication of a request for targeted content initiated at the mobile device in response to displaying the message, determining whether or not the request was initiated at the mobile device within a predetermined time period of when the message was sent to the mobile device;
• and
• updating a success rate indicating a likelihood of targeted content delivery to the mobile device as a result of message notification timing, when the request is determined to be initiated at the mobile device within the predetermined time period.