Systems and methods for implementing user-responsive reactive advertising via voice interactive input/output devices

A system for implementing an interactive scheme to monitor user engagement with media content, comprising:

• a display device that is configured to display broadcast media content;
• a communication interface that is configured to establish a communication link with a plurality of voice-interactive user interfaces;
• a data collection and analysis device that is configured to receive and collect user inputs from a plurality of users input via the plurality of voice-interactive user interfaces across the established communication link;
• and
• a question providing device that is configured to generate questions associated with the displayed broadcast media content,
• wherein:
• the question providing device is further configured to provide at least one question associated with the displayed broadcast media content to the plurality of users by at least one of (a) displaying the at least one question on the display device and (b) communicating the at least one question via the plurality of voice-interactive user interfaces, and
• the data collection and analysis device is further configured to:
• (a) determine which of a plurality of received user inputs represents an answer to the at least one question;
• (b) evaluate whether a determined answer to the at least one question reflects association with the displayed broadcast media content;
• (c) aggregate an evaluation of a plurality of determined answers to a plurality of the at least one questions to produce an objective evaluation of attention of each of the plurality of users to the broadcast media content;
• (d) generate messages to be communicated to the plurality of users via the communication link regarding a result of the objective evaluation;
• (e) communicate the generated messages to the plurality of users as at least one of (a) a separate display on the display device or (b) another input via the plurality of voice-interactive user interfaces;
• (f) notify a particular user that exceeds a predetermined threshold of the aggregation of a particular award based on the aggregation;
• (g) assess and store a comparative analysis of the attention to the broadcast media content by comparing aggregations for the plurality of users;
• (h) apply a predetermined criteria to the comparative analysis for the plurality of users to identify one or more of the plurality of users as winners of one or more predetermined prizes;
• and
• (i) communicate to the winners of the one or more predetermined prizes a separate message via the one or more of the plurality voice-interactive user interface of each of the one or more of the plurality of users identified as the winners instructions for obtaining the one or more predetermined prizes in a form of at least one of merchandise, discounts, coupons or cash;
• and
• an audible alert is communicated to the plurality of voice-interactive user interfaces of the plurality of users prior to display of the broadcast media content on the display device.