Electronic device and control method therefor

An electronic apparatus comprising:

• a memory including at least one command;
• and
• a processor configured to be connected to the memory so as to control the electronic apparatus,
• wherein the processor is configured to execute at least one instruction, so as to classify a uniform resource locator (URL) corresponding to at least one website accessed by a user during a predetermined period into at least one segment,
• classify URLs according to a plurality of categories, based on at least one segment and a learned classification model, and
• determine, among the plurality of categories, a category of a website preferred by the user, based on the user's website access history during the predetermined period, an access history with respect to the at least one website during the predetermined period, and a result of the classification,
• wherein the processor is configured to:
• calculate, with respect to a respective one or more URLs, a first ratio of the number of accesses of the user who has accessed a website corresponding to a specific URL to the number of accesses of the user who has accessed the at least one website during the predetermined period as the access history with the respect to the website of the user,
• calculate, with respect to the respective one or more websites, a second ratio of the number of accesses of the user who has accessed the website to the number of accesses of all users who have accessed the website during the predetermined period as the access history with respect to the at least one website,
• calculate a preference with respect to each of the plurality of categories based on the user's website access history during the predetermined period, the access history with respect to the at least one website, the first and the second ratio of the number of accesses of the user, and the result of the classification, and
• determine the category of the website preferred by the user based on the calculated preference.