US 11,526,913 B2Granted

Real-time display adaptation

AssigneeTaboola.Com Ltd.

InventorsWilliam Sears, David Hull, Warren Gibbons, Tim Whalen, William Gross, Thomas McGoven

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Abstract

A method of providing Internet commercialization services to a content owner may include obtaining rights from an owner of Web page contents on a Web page to commercialize the Web page contents, obtaining an ad from an advertiser for placement on the Web page, the advertiser agreeing to pay for placement of the ad, paying for traffic to the Web page based on a bid to a traffic partner and sharing profits with the owner of the Web page contents, if any, from payments by the advertiser above payment to the traffic partner for the traffic. The content owner may be a publisher of content on the Internet. The traffic partner may be a search engine. The method may include automatically providing Internet commercialization services to an Internet publisher. Various aspects of the method may be modified in a closed loop fashion to optimize profits.

Claims16

Dependent claims

A method comprising:

displaying, in real-time, content to a user, wherein the content is displayed to the user in a page, wherein the content is displayed by a content serving system, wherein the content comprises at least an article, wherein the article is a content article composed of written content, that is owned by a publisher, wherein the article is different than an advertisement linking to an advertised page, wherein the content serving system is configured to display the content in the page using a template selected from multiple alternative templates, each template of which comprises different design features of the page, wherein said displaying the content to the user comprises:
identifying user-related data of the user and real-time factors, wherein the user-related data comprises a number of clicks by the user on an element in the page over time, wherein said identifying comprises collecting, over-time, the user-related data and data pertaining to the real-time factors;
analyzing the user-related data and the data pertaining to the real-time factors collected over time, in order to determine correlations between the number of the clicks of the user, the real-time factors, and template parameters;
obtaining a selection of a selected template from the multiple alternative templates, wherein the selection is determined based on the user-related data and the real-time factors, wherein the selection is determined based on the correlations, wherein the selected template defines a modification of a content element of the article, wherein the modification comprises at least one of:
a modification of a size of the content element of the article,
a modification of a placement of the content element of the article,
a modification of a body text attribute of the content element of the article, and
a modification of a heading attribute of the content element of the article;
and
displaying the content to the user using the selected template, wherein said displaying the content comprises adapting the design features of the page by modifying the content element according to the selected template.

7 more elements

A system being configured to perform:

displaying, in real-time, content to a user, wherein the content is displayed to the user in a page, wherein the content is displayed by a content serving system, wherein the content comprises at least an article, wherein the article is a content article composed of written content, that is owned by a publisher, wherein the article is different than an advertisement linking to an advertised page, wherein the content serving system is configured to display the content in the page using a template selected from multiple alternative templates, each template of which comprises different design features of the page, wherein said displaying the content to the user comprises:
identifying user-related data of the user and real-time factors, wherein the user-related data comprises a number of clicks by the user on an element in the page over time, wherein said identifying comprises collecting, over-time, the user-related data and data pertaining to the real-time factors;
analyzing the user-related data and the data pertaining to the real-time factors collected over time, in order to determine correlations between the number of the clicks of the user, the real-time factors, and template parameters;
obtaining a selection of a selected template from the multiple alternative templates, wherein the selection is determined based on the user-related data and the real-time factors, wherein the selection is determined based on the correlations, wherein the selected template defines a modification of a content element in the page, wherein the modification comprises at least one of:
a modification of a size of the content element in the page,
a modification of a placement of the content element in the page,
a modification of a body text attribute of the content element in the page, and
a modification of a heading attribute of the content element in the page;
and
displaying the content to the user using the selected template, wherein said displaying the content comprises adapting the design features of the page by modifying the content element according to the selected template.

7 more elements

A non-transitory computer readable storage medium retaining program instructions, which program instructions when read by a processor, cause the processor to:

display, in real-time, content to a user, wherein the content is displayed to the user in a page, wherein the content is displayed by a content serving system, wherein the content comprises at least an article, wherein the article is a content article composed of written content, that is owned by a publisher, wherein the article is different than an advertisement linking to an advertised page, wherein the content serving system is configured to display the content in the page using a template selected from multiple alternative templates, each template of which comprises different design features of the page, wherein said display the content to the user comprises:
identifying user-related data of the user and real-time factors, wherein the user-related data comprises a number of clicks by the user on an element in the page over time, wherein said identifying comprises collecting, over-time, the user-related data and data pertaining to the real-time factors;
analyzing the user-related data and the data pertaining to the real-time factors collected over time, in order to determine correlations between the number of the clicks of the user, the real-time factors, and template parameters;
obtaining a selection of a selected template from the multiple alternative templates, wherein the selection is determined based on the user-related data and the real-time factors, wherein the selection is determined based on the correlations, wherein the selected template defines a modification of a content element in the page, wherein the modification comprises at least one of:
a modification of a size of the content element in the page,
a modification of a placement of the content element in the page,
a modification of a body text attribute of the content element in the page, and
a modification of a heading attribute of the content element in the page;
and
displaying the content to the user using the selected template, wherein said displaying the content comprises adapting the design features of the page by modifying the content element according to the selected template.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/894,001Filed 5 Jun 2020 · continuation
Priority: 18 Jun 2007
Published: US 2020/0302484 A124 Sep 2020
Granted: 13 Dec 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification12 codes

G06Q 30/0275
Determination of fees for advertising: auctions
G06F 16/22
Of structured data, e.g. relational data: indexing; Data structures therefor; Storage structures
G06F 16/9577
Browsing optimisation, e.g. caching or content distillation: optimising the visualization of content, e.g. distillation of HTML documents
G06Q 30/0277
Advertisements: online advertisement

Family

Application60/936,208Us provisional application · filed 18 Jun 2007
Application12/141,814Parent of this continuation · filed 18 Jun 2008
Application15/376,566Parent of this continuation · filed 12 Dec 2016
US 2020/0302484 A1Pre-grant publication · published 24 Sep 2020
US 10,719,855 B1Parent of this continuation
US 11,526,913 B2This patent

From the US filing history. Foreign family members aren’t listed.