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US 11,526,910 B1Granted
Continuous rewarded feedback system and method to improve ad targeting on a mobile device
AssigneePlay2Pay, Inc.
InventorsBrian J. Boroff, Tom Wicky, Jeffrey Toewe, Richard Kane
Life of this patent
Estimating the term…
Abstract
A system and method including a downloadable application which forces to view targeted advertisements on their mobile device in order to gain access to use of the mobile device. The ads appear on a lock screen of the mobile device upon powering up or waking up of the mobile device. The user can take one of several actions with respect to the displayed ad and upon such action screen is unlocked and the user is provided with full function of the mobile device. The user can be incented for each action through the accumulation of points which can be used towards paying the user's phone bill or for receiving another reward.
Claims18
A method for forcing a user to view and react to an advertisement displayed on a screen of a mobile device of a user with the user's reaction specifically related to the advertisement displayed and customizing future advertisements send to the mobile device based on the user's reaction to the advertisement and previously displayed advertisements, comprising the steps of:
- running an application software on a mobile device which is in communication with one or more ad servers for displaying an interactive full screen electronic advertisement on a locked display screen of the mobile device upon powering up or waking up the mobile device and which prevents normal operation of the mobile device when powering up or waking up of the mobile device;
- receiving the interactive electronic advertisement by the mobile device;
- automatically presenting and displaying, by the application software, the full screen electronic advertisement on the locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;
- maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the displayed ad, wherein the plurality of preconfigured electronic functions comprise a first electronic action by the user to the screen to indicate a favorable response with respect to the displayed ad and a second electronic action by user to the screen to indicate an unfavorable response with respect to the displayed ad;
- associating the plurality of preconfigured electronic functions directly concerning and related to the displayed ad to also unlock the screen when performed by the user;
- unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device such that the application software is the dominant software application on the mobile device until the user directly interacts with the displayed electronic advertisement;
- creating targeted advertisements to be presented and displayed on the locked display screen of the mobile device based on the user's electronic interactions with the interactive electronic advertisement and previously presented and displayed interactive electronic advertisements;
- and
- using accumulated points from interacting with one or more electronic advertisements displayed on the locked display screen of the mobile device to pay off or lower an amount of a phone bill for the mobile device.
6 more elements
A method for forcing a user to view and react to an advertisement displayed on a screen of a mobile device of a user for obtaining user feedback concerning a content of the advertisement and with the user's reaction specifically related to the advertisement displayed and customizing future advertisements send to the mobile device based on the user's reaction to the advertisement and previously displayed advertisements, the method comprising the steps of:
- running an application software on a mobile device which is in communication with one or more ad servers for displaying an interactive full screen electronic advertisement on a locked display screen of the mobile device upon powering up or waking up the mobile device and which prevents normal operation of the mobile device when powering up or waking up of the mobile device;
- receiving from a user of the mobile device preferences for the advertisements to be presented and displayed on a locked displayed screen of the mobile device;
- receiving the interactive electronic advertisement by the mobile device;
- automatically presenting and displaying, by the application software, the full screen electronic advertisement on a locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;
- maintaining the screen of the mobile device locked until the user actively performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the displayed ad in order to obtain user feedback regarding the content of the advertisement, wherein the plurality of preconfigured electronic functions comprise swiping the screen in a first direction to indicate a favorable response with respect to the displayed ad or swiping the screen in a second direction to indicate an unfavorable response with respect to the displayed ad;
- associating the plurality of preconfigured electronic functions directly concerning and related to the displayed ad to also unlock the screen when performed by the user;
- unlocking the screen of the mobile device by the application software only after the user actively performs one of the plurality of preconfigured electronic functions on the mobile device such that the application software is the dominant software application on the mobile device until the user directly interacts with the displayed electronic advertisement on the locked displayed screen;
- creating targeted advertisements to be presented and displayed on the locked display screen of the mobile device based on the user's electronic interactions with the interactive electronic advertisement and previously presented and displayed interactive electronic advertisements;
- and
- using accumulated points from interacting with one or more electronic advertisements displayed on the locked display screen of the mobile device to pay off or lower an amount of a phone bill for the mobile device.
7 more elements
A method for forcing a user to view and interact with a displayed content on a locked screen of a mobile device of a user, comprising the steps of:
- running an application software on a mobile device which is in communication with one or more servers for displaying an interactive full screen electronic content on a locked display screen of the mobile device upon powering up or waking up the mobile device and which prevents normal operation of the mobile device when powering up or waking up of the mobile device;
- receiving the interactive electronic content by the mobile device;
- automatically presenting and displaying, by the application software, the full screen electronic content on the locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;
- maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the electronic content;
- associating the plurality of preconfigured electronic functions directly concerning and related to the displayed electronic content to also unlock the screen when performed by the user;
- unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device such that the application software is the dominant software application on the mobile device until the user directly interacts with the displayed electronic content;
- and
- using accumulated points from interacting with one or more electronic content displayed on the locked display screen of the mobile device to pay off or lower an amount of a phone bill for the mobile device.
5 more elements
Dependencies are inferred from the claim text.