Systems and methods for providing notifications of critical events occurring in live content based on activity data

A method, comprising:

• accessing, by one or more processors coupled to memory, from one or more content sources, a plurality of messages identifying a live event;
• determining, by the one or more processors, based on the plurality of messages, that a change in odds or a change in message volume of the plurality of messages satisfies a notification generation threshold;
• identifying, by the one or more processors, responsive to determining that the change in odds or the change in message volume satisfies the notification generation threshold, from a plurality of broadcast receiver devices, a subset of broadcast receiver devices that satisfy a notification transmission policy relating to the live event;
• and
• transmitting, by the one or more processors, instructions to the subset of broadcast receiver devices, the instructions causing each broadcast receiver device of the subset of broadcast receiver devices to display a notification identifying the live event and including an actionable object that, when interacted with, causes the broadcast receiver device to navigate to a broadcast of the live event.