Method to insert ad content into a video scene
AssigneeNagravision Sarl
InventorPhilippe Stransky-Heilkron
Life of this patent
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Abstract
A post-processing of video content in order to provide a capability to insert ad content, having a method to produce a modified video content from an original video content. The method comprising: analyzing the original video content to detect at least one marker, said marker comprising a marker surface delimited by a marker identification; loading profile data of a target user; determining, based at least on the profile data a replacement content; adjusting the replacement content into the marker surface; and replacing into the original video content the marker surface by the adjusted replacement content to produce the modified video content.
Claims8
A method to produce a modified video content from an original video content, said method comprising:
- analyzing the original video content to determine a marker value from a marker identification and a marker surface of an object, the object being delimited by the marker identification;
- loading profile data of a user of a client module;
- determining, based at least on the profile data and the marker value, a replacement content;
- and
- replacing the object in the original video content with the replacement content at the marker surface to produce the modified video content.
A client module configured to produce a modified video content from an original video content, said client module comprising:
- an interface for receiving the original video content;
- a detector to determine in the original video content a marker value from a marker identification and a marker surface of an object, the object being delimited by the marker identification;
- a profile matcher to load user's profile data;
- an image seeker to load, based at least on the profile data and the marker value, a replacement content;
- and
- a replacement module to replace the object in the original video content with the replacement content at the marker surface to produce the modified video content.
Dependencies are inferred from the claim text.