Systems and methods to adapt search results

A method comprising:

• receiving, from a client device, an interaction with a set of search results comprising a plurality of data items, each data item comprising a plurality of elements;
• identifying a first formatting level of the set of search results;
• identifying user interaction information comprising an optimal formatting level and an optimal formatting level threshold, the optimal formatting level identifying a formatting level associated with a most number of purchases for a user and the optimal formatting level threshold identifying whether to advance over intervening formatting levels to the optimal formatting level;
• based on the interaction and the optimal formatting level threshold being exceeded, transitioning one or more data items in the set of search results from the first formatting level to a second formatting level, wherein the second formatting level skips intervening formatting levels between the first formatting level and the second formatting level in an hierarchy of formatting levels, each level in the hierarchy of formatting levels containing fewer data items but more elements per data item than the previous level;
• and
• communicating the second set of search results comprising the one or more data items in the second formatting level to the client device.

A machine-readable medium having no transitory signal and storing instructions that, when executed by a machine, cause the machine to execute actions comprising:

• receiving, from a client device, an interaction with a set of search results comprising a plurality of data items, each data item comprising a plurality of elements;
• identifying a first formatting level of the set of search results based on previous interactions with the set of search results;
• identifying user interaction information comprising an optimal formatting level and an optimal formatting level threshold, the optimal formatting level identifying a formatting level associated with a most number of purchases for a user and the optimal formatting level threshold identifying whether to advance over intervening formatting levels to the optimal formatting level;
• based on the interaction and the optimal formatting level threshold being exceeded, transitioning one or more data items in the set of search results from the first formatting level to a second formatting level, wherein the second formatting level skips intervening formatting levels between the first formatting level and the second formatting level in an hierarchy of formatting levels, each level in the hierarchy of formatting levels containing fewer data items but more elements per data item than the previous level;
• and
• communicating the second set of search results comprising the one or more data items in the second formatting level to the client device.