Shopping support system

A shopping support system comprising:

• a management server configured to store information on a payment account of a shopper and a product receiving location designated by the shopper;
• a reservation device configured to allow the shopper to input an operation designating a particular product as a to-be-purchased product;
• an automatic sorter configured to pick up one or more to-be-purchased products that have been designated by the shopper;
• a register configured to communicate with a payment server that manages the payment account;
• and
• a self-traveling moving object,
• wherein the management server is further configured to:
• specify the one or more to-be-purchased products as one or more reserved products,
• control the automatic sorter to collect the one or more reserved products to be purchased for the shopper,
• transmit purchase information to the register to charge the shopper for a total purchase price of the one or more reserved products to be purchased,
• load the one or more reserved products unto the self-traveling moving object, and
• control the self-traveling moving object loaded with the one or more reserved products in a settled state to travel from a first location corresponding to the automatic sorter to a second location corresponding to the product receiving location designated by the shopper,
• the reservation device is a shooter comprising an input port into which the one or more to-be-purchased products, with a corresponding tag including information associated with the shopper, is placed by the shopper;
• and
• the management server specifies the one or more to-be-purchased products with the corresponding tags as the one or more reserved products to be purchased by the shopper associated with the corresponding tags when the one or more to-be-purchased products is placed into the input port by the shopper.