Query entity-experience classification

A method for providing relevant search result content in an experience format that is optimized to a query comprising:

• receiving, at a search engine, a query from a user, the query including an entity;
• identifying the entity within the query;
• identifying information about an entity-details experience that would be presented by the search engine in response to the query;
• identifying information about a question-and-answer experience that would be presented by the search engine in response to the query;
• determining that an entity-details intent exists for the query when the information about the entity-details experience or the information about a question-and-answer experience satisfies a type criteria;
• and
• outputting the entity-details experience to the user, wherein the entity-details experience identifies the entity and multiple general attributes that are not selected based on content in the query.

One or more computer storage media that, when executed by a computing device, causes the computing device to providing a relevant search result content in an experience format that is optimized to a query, the method comprising:

• receiving, at a search engine, a query from a user, the query including an entity;
• determining an entity-details intent classification score for the query using a machine classifier;
• identifying information about a question-and-answer experience that would be presented by the search engine in response to the query;
• identifying information about an entity-details experience that would be presented by the search engine in response to the query;
• determining that an entity-details intent exists for the query using a plurality of type rules that take the entity-details intent classification score, the information about the question-and-answer experience, and the information about the entity-details experience as input;
• and
• outputting the entity-details experience to the user, wherein the entity-details experience identifies the entity and multiple general attributes that are not selected based on content in the query.