Driving support apparatus

A driving support apparatus comprising:

• a brake pedal detection unit, performed by a microcomputer, that detects an operation amount of a brake pedal of a vehicle;
• a retraction speed calculation unit, performed by a microcomputer, that calculates a retraction speed of the brake pedal, based the operation amount of the brake pedal detected by the brake pedal detection unit;
• and
• a driving operation device setting unit, performed by a microcomputer, that sets a reaction force exerted by a driving operation device;
• wherein:
• the driving operation device setting unit sets a reaction force exerted by the driving operation device to a larger value as the retraction speed calculated by the retraction speed calculation unit becomes higher such that the reaction force is set to a first value in response to a first retraction speed value, the reaction force is set to a second value higher than the first value in response to a second retraction speed value that is higher than the first retraction speed value, and the reaction force is set to a third value higher than the second value in response to a third retraction speed value that is higher than the second retraction speed value.