# US 11,452,219 B2 · Customizable marketing apparatus

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- Number: US 11,452,219 B2
- Document ID: US11452219B2
- Status: Granted
- Kind: B2
- Application number: 16/874,921
- Filed: 2020-05-15
- Published: 2020-09-03
- Granted: 2022-09-20
- Earliest claimed: 2016-04-01
- Assignees: Media Fast, Lc
- Applicants: Media Fast, Lc
- Inventors: Amy Hafen; William Diaz
- Web page: https://patentgrep.com/patent/US11452219B2

## CPC

- G06Q 90/00: Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
- B42D 15/0053: {Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons}
- G09F 1/10: Supports or holders for show-cards
- H05K 5/0086: {portable, e.g. battery operated apparatus (casings for switching devices H01H9/02)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- B42D: BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- H05K: PRINTED CIRCUITS; CASINGS OR CONSTRUCTIONAL DETAILS OF ELECTRIC APPARATUS; MANUFACTURE OF ASSEMBLAGES OF ELECTRICAL COMPONENTS

## Abstract

Embodiments are directed to systems, apparatuses, and methods for personalizing marketing materials such as video brochures. In one aspect, an electronic marketing system is provided that includes an electronic display device and a housing. A window is cut into the housing, allowing the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing.

## Claims

### Claim 1

A customizable housing for enclosing and selectively revealing an electronic display, comprising:
a set of interconnected flaps;
a first window formed within an inner area of a first flap of the set of interconnected flaps;
a second flap connected to the set of interconnected flaps by an intervening fold, the second flap defining a second window; and
a third flap connected to the second flap along a fold, the third flap configured to overlay the second flap when folded at the fold,
wherein an assembled customizable housing comprises:
the set of interconnected flaps folded to form a box-like container defining a space for receiving an electronic display, wherein the first window is sized and shaped to expose a viewable area of an electronic display when the electronic display is received into the space defined by the box-like container; and
the second flap and the third flap folded substantially over a portion of the box-like container comprising the first flap such that the third flap covers the viewable area of the electronic display,
wherein:
the third flap of the customizable housing includes an adhesive strip configured to receive a custom user insert of an end user and adhere the custom user insert to a surface of the third flap such that the custom user insert becomes viewable through the second window when the custom user insert is adhered to the third flap and the third flap is overlaid onto the second flap, the custom user insert of the end user being manufactured separate from the customizable housing,
the third flap of the customizable housing includes the custom user insert adhered to the adhesive strip, and
the third flap omits a window to facilitate covering of the viewable area of the electronic display in the assembled customizable housing.

### Claim 2 (depends on 1)

The customizable housing of claim 1, further comprising a fourth flap connected to the third flap at a third fold, wherein the assembled housing comprises the fourth flap folded over at least a portion of the first flap comprising the first window.

### Claim 3 (depends on 1)

The customizable housing of claim 1, wherein the first flap is flanked on at least two opposing sides by tabs extending therefrom and separated from the first flap by respective folds.

### Claim 4 (depends on 3)

The customizable housing of claim 3, wherein the intervening fold separating the first flap from the second flap is transverse to the direction of the respective folds associated with the tabs.

### Claim 5 (depends on 3)

The customizable housing of claim 3, wherein the tabs maintain spacing of the interconnected flaps folded to form the box-like container.

### Claim 6 (depends on 1)

The customizable housing of claim 1, wherein the first window is die cut into the first flap.

### Claim 7 (depends on 1)

The customizable housing of claim 1, wherein the second window is cut to a user-selected shape and/or size.

### Claim 8 (depends on 7)

The customizable housing of claim 7, wherein the second window is die cut.

### Claim 9 (depends on 1)

The customizable housing of claim 1, wherein the second flap selectively obscures the first window when hinged at the intervening fold.

### Claim 10

A customizable housing for enclosing and selectively revealing an electronic display, the customizable housing comprising:
a set of interconnected flaps configured to be folded to form a box-like container defining a space for receiving an electronic display;
a first window formed within an inner area of a first flap of the set of interconnected flaps, the first window being sized and shaped to expose a viewable area of the electronic display when the electronic display is received into the space defined by the folded, box-like container;
a second flap connected to the set of interconnected flaps by an intervening fold;
a second window defined by the second flap; and
a third flap connected to the second flap by a fold, the third flap configured to overlay the second flap when folded at the fold, the third flap being configured to cover the viewable area of the electronic display when the second flap is folded over the intervening fold,
wherein:
the third flap of the customizable housing includes an adhesive strip configured to receive a custom user insert of an end user and adhere the custom user insert to a surface of the third flap such that the custom user insert becomes viewable through the second window when the customer user insert is adhered to the third flap and the third flap is overlaid onto the second flap, the custom user insert of the end user being manufactured separate from the customizable housing,
the third flap of the customizable housing includes the custom user insert adhered to the adhesive strip, and
the custom user insert prevents the adhesive strip from adhering the third flap to the second flap.

### Claim 11 (depends on 10)

The customizable housing of claim 10, wherein the set of interconnected flaps comprise the first flap flanked on at least two opposing sides by tabs extending therefrom, each tab being separated from the first flap by a respective fold.

### Claim 12 (depends on 11)

The customizable housing of claim 11, wherein the intervening fold connecting the second flap to the set of interconnected flaps is transverse to the direction of each respective fold separating each tab from the first flap.

### Claim 13 (depends on 10)

The customizable housing of claim 10, wherein the first window is die cut into the first flap.

### Claim 14 (depends on 10)

The customizable housing of claim 10, wherein the second window is cut to a user-selected shape and/or size.

### Claim 15 (depends on 14)

The customizable housing of claim 14, wherein the second window is die cut.

### Claim 16 (depends on 10)

The customizable housing of claim 10, wherein an assembled customizable housing comprises the set of interconnected flaps folded to form the box-like container and the second flap folded substantially over a portion of the box-like container comprising the first flap.

### Claim 17 (depends on 16)

The customizable housing of claim 16, wherein the second flap selectively obscures the first window when hinged at the intervening fold.

### Claim 18 (depends on 16)

The customizable housing of claim 16, wherein the set of interconnected flaps comprise the first flap flanked on at least two opposing sides by tabs extending therefrom, each tab being separated from the first flap by a respective fold.

### Claim 19 (depends on 18)

The customizable housing of claim 18, wherein the tabs maintain spacing of the interconnected flaps folded to form the box-like container.

### Claim 20 (depends on 16)

The customizable housing of claim 16, wherein the set of interconnected flaps comprise the first flap flanked on at least three sides by tabs extending therefrom, each tab being separated from the first flap by a respective fold.