# US 11,451,848 B2 · Mediahub for controlling and monitoring the distribution of targeted assets

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- Number: US 11,451,848 B2
- Document ID: US11451848B2
- Status: Granted
- Kind: B2
- Application number: 16/592,405
- Filed: 2019-10-03
- Published: 2021-07-22
- Granted: 2022-09-20
- Earliest claimed: 2018-10-05
- Assignees: Invidi Technologies Corporation
- Applicants: INVIDI Technologies Corporation
- Inventors: Howard Fiderer; Daniel C. Wilson
- Web page: https://patentgrep.com/patent/US11451848B2

## CPC

- H04N 21/2668: Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)}
- G06Q 30/0251: Targeted advertisements
- H04N 21/2407: {Monitoring of transmitted content, e.g. distribution time, number of downloads (arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14)}
- H04N 21/2547: Third Party Billing, e.g. billing of advertiser
- H04N 21/25883: {being end-user demographical data, e.g. age, family status or address (arrangements for identifying locations of users in broadcast systems H04H60/52)}
- H04N 21/6582: {Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38)}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

## Claims

### Claim 1

A media distribution platform for assets, comprising:
a distribution network module configured to receive subscriber keys from a first distribution network corresponding to subscribers of the first distribution network, wherein said first distribution network distributes network content to subscribers independent of said media distribution platform;
a data management platform configured to receive the subscriber keys and identify which of the subscribers are associated with each of a plurality of target attributes based upon consumer information; and
a front-end module configured to:
receive first inventory allocation information from a first inventory owner indicative of a first available advertising opportunity in programming content;
receive second inventory allocation information from a second inventory owner indicative of a second available advertising opportunity in programming content;
provide a plurality of selectable targeting attributes to an advertiser via an advertiser interface; and
receive campaign instructions and an asset from said advertiser, wherein the campaign instructions comprise at least one selected targeting attribute selected from the plurality of selectable targeting attributes and a quantity of subscribers associated with the at least one selected targeting attribute;
wherein the distribution network module is further configured to transmit one or more insertion orders to the first distribution network, wherein the insertion orders comprise the asset and a campaign target list including a number of said subscriber keys corresponding to selected subscribers associated with at least one target attribute which corresponds to the at least one selected targeting attribute, wherein said first distribution network employs said insertion orders to cause delivery of said asset to said selected subscribers in conjunction with said network content.

### Claim 2 (depends on 1)

The media distribution platform of claim 1, wherein:
the first inventory owner is the first distribution network; and
the second inventory owner is a second distribution network.

### Claim 3 (depends on 1)

The media distribution platform of claim 1, wherein:
the first inventory owner is the first distribution network; and
the second inventory owner is a first programmer.

### Claim 4 (depends on 1)

The media distribution platform of claim 1, wherein:
the first inventory owner is a first programmer; and
the second inventory owner is a second programmer.

### Claim 5 (depends on 4)

The media distribution platform of claim 4, wherein: the first distribution network is a multichannel video programming distributor; and the first programmer is a national cable network or a broadcaster.

### Claim 6 (depends on 1)

The media distribution platform of claim 1, wherein:
at least one of the first and second advertising opportunities is an entire commercial advertisement spot.

### Claim 7 (depends on 2)

The media distribution platform of claim 2, wherein one of the first and second inventory allocation information comprises at least one of a duration of a respective one of the first and second available advertisement opportunities, a date and time during which the respective one of the first and second available advertisement opportunities is scheduled, a requested price associated with the respective one of the first and second available advertisement opportunities, and historical attribute information associated with programming content scheduled around the respective one of the first and second available advertisement opportunities.

### Claim 8 (depends on 1)

The media distribution platform of claim 1, wherein:
at least one of the first and second advertising opportunities is an impression;
wherein the impression comprises a single instance of delivering an asset to a subscriber in a network subdivision during an advertisement break in programming;
a different asset is configured to be delivered to a different subscriber in the network subdivision during the same advertisement break in the programming; and
a determination to deliver the asset to the subscriber and not deliver the asset to the different subscriber is made independent of a network topology.

### Claim 9 (depends on 1)

The media distribution platform of claim 1, wherein:
the data management platform is further operable to select a plurality of device IDs;
each of the plurality of device IDs is associated with an electronic device associated with one of the plurality of subscriber keys received from the first distribution network; and
the campaign target list comprises the plurality of device IDs usable for addressing delivery of the asset to each respective electronic device.

### Claim 10 (depends on 1)

The media distribution platform of claim 1 wherein the consumer information comprises at least one of credit score, loyalty program membership, income, past purchase data, gender, occupation, social media activity, requests for information and age.

### Claim 11 (depends on 1)

The media distribution platform of claim 1, wherein the media distribution platform is operable to receive reporting information from the first distribution network, said reporting information comprising at least one of affirmation that the asset was transmitted to at least one device associated with each selected subscriber, affirmation that the asset was displayed on said at least one device, and information indicating that each selected subscriber actively engaged said at least one device during display of the asset.

### Claim 12 (depends on 1)

The media distribution platform of claim 1, further comprising:
a settlements module configured to calculate an account balance based upon received reporting information.

### Claim 13 (depends on 1)

The media distribution platform of claim 1, further comprising:
an audit module configured to provide a third-party auditor access to auditing data associated with the media distribution platform, wherein said auditing data is anonymized to prevent unauthorized access to personally identifiable information.

### Claim 14 (depends on 1)

The media distribution platform of claim 1, further comprising:
a programmatic buying extension configured to analyze consumer information from the data management platform and reporting information to estimate influence information associated with a non-targeted media asset.

### Claim 15 (depends on 1)

The media distribution platform of claim 1, further comprising:
campaign optimization tools configured to analyze the campaign instructions and associated reporting information to formulate suggested campaign instructions.

### Claim 16 (depends on 1)

The media distribution platform of claim 1, further comprising:
a creative distribution module configured to transmit the asset to the first distribution network.

### Claim 17

A method of distributing an asset, comprising:
receiving, at a distribution network module of a media distribution platform, subscriber keys from a first distribution network, wherein each of the subscriber keys corresponds to a subscriber of a set of subscribers of the first distribution network, wherein said first distribution network distributes network content to subscribers independent of said media distribution platform;
receiving, at a data management platform of the media distribution platform, the subscriber keys from the distribution module;
identifying, at the data management platform, which subscribers of the set of subscribers are associated with each of a plurality of target attributes based upon consumer information;
receiving, at a front-end module of the media distribution platform, first inventory allocation information from a first inventory owner, said first inventory allocation information indicative of a first available advertising opportunity in programming content;
receiving, at the front-end module, second inventory allocation information from a second inventory owner, said second inventory allocation information indicative of a second available advertising opportunity in programming content;
providing, to an advertiser, a plurality of selectable targeting attributes via an advertiser interface;
receiving, from the advertiser, campaign instructions and an asset, wherein the campaign instructions comprise at least one selected targeting attribute selected from the plurality of selectable targeting attributes and a quantity of subscribers associated with the at least one selected targeting attribute;
transmitting, to the first distribution network, one or more insertion orders comprising the asset and a campaign target list including a number of said subscriber keys corresponding to selected subscribers associated with at least one target attribute which corresponds to the at least one selected targeting attribute, wherein said first distribution network employs said insertion orders to cause delivery of said asset to said selected subscribers in conjunction with said network content.

### Claim 18 (depends on 17)

The method of claim 17, wherein:
the transmitting is performed by a creative distribution module of the media distribution platform, said creative distribution module being disposed at a location remote from the front-end module.

### Claim 19 (depends on 18)

The method of claim 18, further comprising:
receiving reporting information from the first distribution network, said reporting information comprising at least one of affirmation that the asset was delivered to a first device associated with the insertion orders, affirmation that the asset was displayed on the first device, and information indicating that a user actively engaged the first device during display of the asset.

### Claim 20 (depends on 19)

The method of claim 19, further comprising:
calculating, using a settlements module of the media distribution platform, an account balance associated with the advertiser based upon the reporting information.

### Claim 21 (depends on 20)

The method of claim 20, further comprising:
providing an auditing interface to a third-party auditor, said auditing interface allowing access to at least one of the inventory allocation information, the reporting information, and the account balance.

### Claim 22 (depends on 21)

The method of claim 21, further comprising:
analyzing, using a programmatic buying extension of the media distribution platform, the reporting information in conjunction with the campaign instructions and the consumer information to estimate an influence metric associated with a non-targeted asset.

### Claim 23 (depends on 22)

The method of claim 22, further comprising:
analyzing, using campaign optimization tools of the media distribution platform, the campaign instructions and associated reporting information to generate suggested campaign instructions.

### Claim 24 (depends on 23)

The method of claim 23, further comprising:
retrieving a plurality of device IDs associated with the plurality of subscriber keys from the data management platform, wherein the campaign target list comprises the plurality of device IDs.

### Claim 25 (depends on 24)

The method of claim 24, wherein the consumer information comprises at least one of credit score, loyalty program membership, income, past purchase data, gender, occupation, social media activity, requests for information, and age.

### Claim 26

A method of distributing a targeted media asset, comprising:
receiving first inventory allocation information from a cable distribution network at a front-end module of a media distribution platform, wherein said first inventory allocation information comprises details regarding a first available advertisement opportunity in a cable programming stream;
receiving second inventory allocation information from an internet service provider at the front-end module, wherein said second inventory allocation information comprises details regarding a second available advertisement opportunity in an online programming stream;
providing, to an advertiser, a plurality of selectable targeting attributes via an advertiser interface;
receiving, from the advertiser, campaign instructions and an asset, wherein the campaign instructions comprise at least one selected targeting attribute selected from the plurality of selectable targeting attributes and a quantity of subscribers associated with the at least one selected targeting attribute;
receiving, at the media distribution platform, a first subscriber key from the cable distribution network and a second subscriber key from the internet service provider, wherein the first subscriber key is associated with a first user of a service provided by the cable distribution network and the second subscriber key is associated with a second user of a service provided by the internet service provider, wherein said cable distribution network and said internet service provider respectively distribute said cable programming stream and said online programming stream independent of said media distribution platform;
identifying, at the media distribution platform, the first and second users as desired targets for the asset based upon the campaign instructions and consumer information associated with the first and second subscriber keys;
transmitting, from the media distribution platform to the cable distribution network, the asset and the first subscriber key associated with a cable device used by the first user, wherein the first subscriber key is associated with a first device ID; and
transmitting, from the media distribution platform to the internet service provider, the asset and said second subscriber key associated with an internet-enabled device used by the second user, wherein the subscriber key is associated with a second device ID;
wherein said cable distribution network employs said first device ID to cause delivery of said asset to said first user in conjunction with said cable programming stream and said internet service provider employs said second user ID to cause delivery of said asset to said second user in conjunction with said online programming stream.

### Claim 27 (depends on 26)

The method of claim 26, wherein the first user is the second user and the first subscriber key is the second subscriber key.

### Claim 28 (depends on 26)

The method of claim 26, wherein the first user is different than the second user and the first subscriber key is different than the second subscriber key.

### Claim 29 (depends on 27, 28)

The method of claim 27 or 28, wherein the cable distribution network is the internet service provider.

### Claim 30 (depends on 27, 28)

The method of claim 27 or 28, wherein the cable distribution network is different than the internet service provider.

### Claim 31 (depends on 26)

The method of claim 26, wherein the cable programming stream comprises first television content and the online programming stream comprises the first television content time synchronized with the cable programming stream.