Tape with acrylic-free adhesive

An adhesive tape comprising:

• a backing defining a first face and an oppositely directed second face and a first adhesive layer of acrylic-free adhesive disposed on at least one of the first face and the second face of the backing,
• wherein the tape exhibits a cohesive failure characteristic, and a 180° peel force greater than 2.0 pounds per inch (350 N/m);
• wherein the adhesive consists of (i) 30 to 40 wt % of a rubber agent, (ii) 49 to 59 wt % of a solid resin, (iii) 5 to 10 wt % of a liquid resin;
• and (iv) 0.5 to 2 wt % of an additive;
• and optionally (v) a solvent,
• wherein the first adhesive layer has a coating thickness of 1 to 7 mils;
• and
• wherein the backing has a thickness of about 5 to 10 mils.